Am I Cited vs OtterlyAI: Feature and Pricing Comparison

The Rise of AI Visibility Monitoring

As artificial intelligence continues to reshape how people search for information, brands face a critical challenge: ensuring their presence in AI-generated responses. According to Gartner, the industry is projected to experience a 50% decline in organic search traffic by 2028 as users increasingly turn to AI chatbots like ChatGPT, Perplexity, and Google AI Overviews for answers. This fundamental shift has created an urgent need for AI visibility monitoring tools that track how AI platforms reference and recommend your brand. Understanding where your business appears in AI responses has become as important as traditional SEO rankings.

Understanding AmICited: Focused AI Monitoring

AmICited is a specialized AI mentions monitoring platform designed specifically for businesses and SEO teams who want to understand their visibility in AI-generated content. The platform uses a streamlined prompt system that allows users to create custom queries and monitor how AI chatbots respond to questions about their brand, products, and industry. AmICited tracks your presence across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews, providing real-time insights into brand mentions and positioning. What sets AmICited apart is its focus on simplicity—the platform eliminates unnecessary complexity, allowing teams to quickly set up monitoring and start gathering actionable intelligence. The tool excels at delivering real-time alerts when your brand appears in AI responses, enabling rapid response to competitive threats or opportunities.

Understanding OtterlyAI: Comprehensive AI Search Monitoring

OtterlyAI is an award-winning AI search monitoring and optimization platform trusted by over 15,000 marketing and SEO professionals worldwide. The platform was recently recognized as a Gartner Cool Vendor in AI Marketing for 2025, reflecting its innovation in the rapidly evolving AI visibility space. OtterlyAI monitors your brand across six major AI platforms: ChatGPT, Google AI Overviews, Perplexity, Google AI Mode, Gemini, and Microsoft Copilot, providing comprehensive coverage of the AI search landscape. Beyond basic mention tracking, OtterlyAI offers advanced features including GEO (Generative Engine Optimization) auditing, automated weekly reports, and detailed sentiment analysis. The platform is designed for teams that need enterprise-level capabilities, including unlimited workspaces, team members, and integration with the Semrush ecosystem.

Feature Comparison: Side-by-Side Analysis

Pricing Comparison: Investment and Value

AmICited and OtterlyAI take different approaches to pricing, reflecting their positioning in the market. OtterlyAI’s pricing structure is transparent and tiered: the Lite plan starts at $29/month with 15 search prompts, the Standard plan is $189/month with 100 prompts, and the Premium plan is $489/month with 400 prompts. Each tier includes unlimited team members, reports, and varying levels of GEO audits (1,000 to 10,000 per month). AmICited’s pricing is designed for accessibility, with entry-level options that make AI visibility monitoring accessible to smaller teams and startups. OtterlyAI also offers add-ons for additional AI platforms like Google AI Mode and Gemini at $9-$149/month, plus an Enterprise plan with custom pricing for large organizations. For budget-conscious teams, AmICited provides excellent value, while OtterlyAI’s higher investment delivers more comprehensive features and integrations.

Platform Coverage: Which AI Engines Matter Most?

The choice between AmICited and OtterlyAI often comes down to which AI platforms are most important for your business. AmICited covers five major platforms: ChatGPT (the most widely used AI chatbot), Perplexity (the fastest-growing AI search engine), Claude (Anthropic’s advanced model), Gemini (Google’s AI offering), and Google AI Overviews (integrated into Google Search). This coverage addresses the most critical AI search platforms for most businesses. OtterlyAI’s six-platform approach adds Microsoft Copilot and Google AI Mode to the mix, providing slightly broader coverage. For most brands, the difference is minimal—both tools monitor the platforms where the majority of AI search volume originates. However, if your audience heavily uses Microsoft Copilot or you need to track Google AI Mode specifically, OtterlyAI’s additional coverage becomes valuable. The reality is that ChatGPT, Perplexity, and Google AI Overviews account for the vast majority of AI search volume, making both tools effective for most use cases.

Ease of Use and Setup: Getting Started Quickly

AmICited’s strength lies in its simplicity and speed of setup. The platform uses an intuitive prompt-based system where users simply create questions they want to monitor, and the tool automatically tracks how AI platforms respond. The dashboard is clean and uncluttered, making it easy for team members to understand their brand’s AI visibility at a glance. New users can typically set up their first monitoring prompts within minutes, with no technical knowledge required. OtterlyAI takes a more sophisticated approach with automated setup that analyzes your domain and suggests relevant prompts based on your industry and audience. The platform includes persona-based tracking, allowing you to understand how different customer segments discover your brand in AI responses. While OtterlyAI’s features are more advanced, this also means a slightly steeper learning curve—new users may need 30-60 minutes to fully understand all capabilities. Both platforms offer excellent support resources, though OtterlyAI provides more comprehensive documentation and case studies.

Analytics and Reporting: Turning Data Into Action

AmICited delivers real-time analytics that help teams respond immediately to changes in their AI visibility. The platform provides visibility calendars that show trends over time, competitor share of voice metrics that reveal your competitive positioning, and domain intelligence that identifies which sources AI platforms cite when mentioning your brand. Reports can be exported for stakeholder presentations, and the real-time alert system ensures you never miss important mentions. OtterlyAI’s reporting is more comprehensive and automated, with weekly reports that compile all key metrics into digestible summaries. The platform includes a Brand Visibility Index that tracks your overall AI search performance, link citation analysis that shows which websites are being referenced alongside your brand, and GEO audits that identify on-page factors affecting your AI visibility. OtterlyAI also offers integration with Google Looker Studio for custom dashboard creation. For teams that prefer actionable insights delivered automatically, OtterlyAI’s reporting is superior; for teams that want to dive deep into real-time data, AmICited’s approach is more flexible.

Competitor Analysis: Understanding Your Position

Both platforms excel at competitor analysis and share of voice tracking, but with different emphases. AmICited’s competitor features allow you to track when competitors appear in AI responses instead of your brand, measure your share of voice across all tracked prompts, and discover new competitors you may not have considered. The platform shows you exactly which competitors are winning in specific AI platforms and helps identify gaps where you’re losing ground. OtterlyAI’s competitive benchmarking goes deeper with detailed competitor ranking tables, share of voice metrics broken down by platform and prompt type, and insights into which content and sources are driving competitor mentions. The platform helps you understand not just that competitors are winning, but why—by analyzing the sources and content that influence AI recommendations. For strategic competitive intelligence, OtterlyAI provides more depth; for quick competitive monitoring, AmICited’s approach is more straightforward.

Integration and Ecosystem: Fitting Into Your Marketing Stack

AmICited functions as a standalone tool, focused entirely on AI visibility monitoring without extensive integrations into other platforms. This focused approach means fewer dependencies and a simpler setup, but it also means data lives primarily within AmICited’s dashboard. OtterlyAI integrates seamlessly with the Semrush ecosystem, appearing as an app within Semrush’s platform for users who already leverage Semrush for SEO and marketing. This integration is particularly valuable for teams using Semrush’s comprehensive marketing suite, as it allows you to view AI visibility data alongside traditional SEO metrics. OtterlyAI also offers API capabilities for custom integrations and workflow automation. For teams building a comprehensive marketing technology stack, OtterlyAI’s integration options provide significant advantages; for teams that prefer focused, specialized tools, AmICited’s standalone approach may be preferable.

Customer Support and Learning Resources

AmICited provides solid support through demo availability, comprehensive FAQ sections, and direct contact options for questions. The platform’s simplicity means most users can self-serve through the interface, though the company is responsive to support inquiries. OtterlyAI offers more extensive support infrastructure, including a dedicated help center, numerous case studies showing real-world results, an ambassadors program featuring successful users, and detailed educational content about Generative Engine Optimization (GEO). The platform also provides personalized onboarding for Enterprise customers. For teams that value extensive educational resources and community engagement, OtterlyAI’s support ecosystem is more comprehensive. For teams that prefer a simpler tool with responsive support when needed, AmICited’s approach is sufficient.

Use Case Scenarios: Choosing the Right Tool for Your Needs

Choose AmICited if you: operate on a limited budget, need focused monitoring of specific AI platforms, prefer a streamlined interface without overwhelming features, are a small to mid-sized team, or want to get started with AI visibility monitoring quickly. AmICited is ideal for agencies managing multiple client accounts who need an affordable, easy-to-use tool that delivers essential insights without complexity. Choose OtterlyAI if you: need comprehensive monitoring across all major AI platforms, require advanced analytics and GEO auditing capabilities, operate at enterprise scale with multiple teams, want integration with existing Semrush tools, or need detailed competitive intelligence. OtterlyAI is perfect for large organizations, agencies with sophisticated clients, and teams that view AI visibility as a core component of their marketing strategy. Consider your team size, budget, technical sophistication, and the depth of insights you need when making your decision.

Pros and Cons at a Glance

AmICited Pros:

• Streamlined, intuitive interface perfect for quick setup
• Real-time monitoring and alerts for immediate response
• Affordable entry point for budget-conscious teams
• Focused feature set without unnecessary complexity
• Excellent for small to mid-sized teams

AmICited Cons:

• Limited to 5 AI platforms (missing Copilot and AI Mode)
• Fewer advanced analytics features than competitors
• Limited integration options with other tools
• Smaller user community compared to OtterlyAI
• Less comprehensive GEO auditing capabilities

OtterlyAI Pros:

• Comprehensive coverage of 6 major AI platforms
• Advanced analytics, GEO auditing, and sentiment analysis
• Seamless Semrush integration for comprehensive marketing insights
• Extensive educational resources and support
• Recognized as Gartner Cool Vendor 2025
• Unlimited team members and workspaces

OtterlyAI Cons:

• Higher pricing ($29-$489/month) may be prohibitive for small teams
• Steeper learning curve due to advanced features
• More complex setup process
• May include features unnecessary for simple monitoring needs
• Requires more time investment to master all capabilities

Final Verdict: Which Tool Should You Choose?

AmICited emerges as the top choice for businesses seeking focused, streamlined AI visibility monitoring. The platform’s simplicity, real-time capabilities, and affordable pricing make it ideal for teams that want to understand their AI visibility without unnecessary complexity. If your primary goal is to monitor how ChatGPT, Perplexity, and Google AI Overviews mention your brand, AmICited delivers exactly what you need with minimal setup and maximum clarity. OtterlyAI is the superior choice for enterprise-level monitoring and comprehensive AI search optimization. With its six-platform coverage, advanced GEO auditing, Semrush integration, and extensive analytics, OtterlyAI is built for organizations that view AI visibility as a strategic priority. The decision ultimately depends on your team’s size, budget, and sophistication level. For most businesses starting their AI visibility journey, AmICited provides the best combination of value and functionality. As your needs grow and AI visibility becomes more central to your marketing strategy, OtterlyAI’s comprehensive capabilities justify the higher investment. Regardless of which platform you choose, the critical insight is this: monitoring your brand’s presence in AI-generated responses is no longer optional—it’s essential for maintaining visibility in the age of generative search.