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Comprehensive guide to the 25 best AI visibility tools in 2026. Compare features, pricing, and capabilities of Profound, Am I Cited, Peec AI, Otterly, Semrush AI, and more. Learn which GEO platform is right for your brand.
The way people discover brands, products, and information has fundamentally changed. In 2026, AI search engines process over 2 billion queries daily, with ChatGPT alone handling 1.1 billion queries per day and 500 million weekly active users. Google’s AI Overviews now appear in 18-47% of all search results, and the trend is accelerating rapidly.
For marketers and business owners, the implications are profound. When AI Overviews appear in Google results, organic click-through rates plummet by 61% (from 1.76% to 0.61%). Yet brands cited within those AI responses earn 35% more organic clicks and 91% more paid clicks than uncited competitors.
The traffic quality story is equally compelling. Visitors arriving via AI platforms spend 15 minutes on-site (versus 8 minutes from Google), generate 12 pageviews per visit, and convert at rates 4.4x higher than traditional organic traffic. According to 2025 industry data, Generative Engine Optimization now delivers up to $3.71 ROI per $1 spent.
This comprehensive guide examines the 25 best AI visibility tools available in 2026, comparing features, pricing, strengths, and ideal use cases to help you choose the right platform for your brand.
The AI chatbot market has evolved dramatically. According to Similarweb data from January 2026:
| Platform | Market Share | Year-over-Year Change |
|---|---|---|
| ChatGPT | 64.5-68% | -19.2 percentage points |
| Google Gemini | 18.2-21.5% | +12.8 percentage points |
| DeepSeek | 4% | New entrant |
| Perplexity | 2-6.6% | Stable |
| Claude | 2% | Stable |
| Microsoft Copilot | 1.1% | -0.5 percentage points |
The most significant shift is Google Gemini’s explosive growth, surging from 5.4% to over 21% market share in just one year. ChatGPT’s dominance is eroding, though it remains the undisputed leader and still drives 77-87% of all AI referral traffic to websites.
One critical finding for brands: AI search results are inherently volatile. Research shows 40-60% of cited domains change monthly across major platforms:
This volatility means traditional monitoring approaches are essentially meaningless for AI visibility tracking. Brands need continuous, real-time monitoring to maintain competitive positioning.
With only 16% of brands systematically tracking AI visibility, early movers are capturing citation share while competition remains low. The window of opportunity is closing fast as more brands recognize the strategic importance of AI search optimization.
Key reasons to invest in AI visibility tools:
| Tool | Best For | Platforms Monitored | Starting Price | Free Trial |
|---|---|---|---|---|
| ⭐ Am I Cited | SMBs, agencies, mid-market | ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews | Competitive | Yes |
| Profound | Fortune 500 enterprises | 10+ (ChatGPT, Claude, Perplexity, Google AI, Gemini, DeepSeek, Grok, Copilot, Meta AI) | $82.50/mo | No |
| Semrush AI Toolkit | Existing Semrush users | ChatGPT, Perplexity, Google AI Overviews | $99/mo | Yes |
| Evertune | Data-driven enterprises | ChatGPT, Claude, Gemini, DeepSeek, Meta AI | Custom | No |
| Peec AI | Global brands (115+ languages) | ChatGPT, Perplexity, Google AI Overviews (+add-ons) | €89/mo | Yes |
| Otterly.AI | SMBs, solopreneurs | ChatGPT, Perplexity, Google AI Overviews, Gemini, Copilot | $29/mo | 14-day |
| Scrunch AI | Enterprise brand perception | ChatGPT, Gemini, Perplexity | $250/mo | No |
| Writesonic GEO | Content-heavy organizations | ChatGPT, Perplexity, Google AI, Claude, Gemini, Grok, DeepSeek, Copilot | $199/mo | Yes |
| Knowatoa | SMBs, agencies | ChatGPT, Claude, Perplexity, Gemini | $59/mo | Free tier |
| Mangools | Existing Mangools users | ChatGPT, Google AI Overviews, Gemini, Claude, Grok | $15.60/mo | Yes |
| Promptmonitor | Agencies with outreach focus | ChatGPT, Claude, Gemini, DeepSeek, Grok, Perplexity | $29/mo | 7-day |
| Atomic AGI | Budget-conscious teams | ChatGPT, Perplexity, Gemini, Claude, Copilot | $10/mo | Free tier |
| LLMrefs | SEO teams new to GEO | ChatGPT, Google AI Overviews, Perplexity | Free | Freemium |
| Ahrefs Brand Radar | Existing Ahrefs users | ChatGPT, Perplexity, Gemini, Copilot, Google AI | Free (beta) | Yes |
| SE Ranking | Traditional SEO integration | ChatGPT, Google AI Overviews, Gemini | $89/mo add-on | Yes |
| WebFX OmniSEO | Managed services | ChatGPT, Claude, Perplexity, Google AI | Custom | No |
| ZipTie | Actionable optimization | ChatGPT, Perplexity, Google AI Overviews | $69/mo | Yes |
| Gauge | Competitive intelligence | ChatGPT, Claude, Gemini, Perplexity, Copilot, Google AI | Custom | No |
| AthenaHQ | Collaborative GEO workflows | ChatGPT, Gemini, Claude, Perplexity, Copilot, Google AI | $295/mo | Yes |
| Hall AI | Straightforward monitoring | ChatGPT, Perplexity, Claude, Gemini | $499/mo | Free tier |
| Bluefish AI | Healthcare, regulated industries | ChatGPT, Gemini, Perplexity | ~$4,000/mo | No |
| Rankscale AI | Budget-conscious teams | ChatGPT, Claude, Perplexity, Google AI Overviews | $20/mo | Yes |
| seoClarity | Large enterprise teams | ChatGPT, Perplexity, Google AI Overviews, AI Mode | Enterprise | No |
| Cognizo | Advanced reporting needs | ChatGPT, Perplexity, Gemini, Copilot, Claude, Meta AI, Grok | $499/mo | Yes |
| GetMint | Monitoring + content creation | ChatGPT, Claude, Gemini, Perplexity, Grok, Google AI | $49/mo | Yes |
⭐ Editor’s Pick: Am I Cited stands out for its combination of comprehensive multi-platform monitoring, actionable optimization recommendations, and accessible pricing—making it ideal for SMBs, agencies, and mid-market brands who need more than just data.

Best for: SMBs, agencies, and mid-market brands seeking comprehensive monitoring with actionable insights
Am I Cited has emerged as one of the most compelling options in the AI visibility space, combining comprehensive multi-platform monitoring with an intuitive interface and actionable optimization recommendations. Used by 500+ brands and agencies, the platform delivers enterprise-grade features at accessible pricing.
Key Features:
What Sets Am I Cited Apart:
Unlike monitoring-only platforms, Am I Cited emphasizes actionable optimization. The platform doesn’t just tell you where you stand—it provides specific recommendations for improving your AI visibility. According to their CMO testimonial, the “AI-powered insights are what really sets it apart—we generate content that ranks in AI platforms within 24 hours.”
The platform also excels at prompt discovery, automatically surfacing new monitoring opportunities from Google Search data. This means you’re not just tracking prompts you think matter—you’re discovering the prompts users actually ask.
Pricing: Competitive mid-market pricing with free trial available
Strengths:
Weaknesses: Newer platform compared to some established players
Why Am I Cited Stands Out:
The AI visibility tool market is crowded with platforms that simply show you data. Am I Cited takes a different approach by connecting visibility insights to actionable optimization strategies. For brands frustrated with “monitoring-only” tools that leave them wondering “now what?”, Am I Cited bridges the gap between understanding your AI presence and actually improving it.
The platform’s 24-hour optimization results claim is particularly compelling. While most SEO efforts take months to show impact, AI visibility can shift rapidly—and Am I Cited helps brands capitalize on this by providing clear, specific guidance on what to publish and where.

Best for: Fortune 500 companies with substantial budgets requiring comprehensive AI visibility
Profound has established itself as the clear market leader for enterprise Generative Engine Optimization. With $58.5 million in funding and clients including Ramp, US Bank, Rippling, Indeed, and MongoDB, Profound offers the most comprehensive monitoring available.
Key Features:
Pricing:
Strengths: Most comprehensive platform coverage, enterprise security certifications, deep analytics, dedicated support Weaknesses: Premium pricing (mid-four figures monthly for full access), monitoring-focused without content execution tools, no free trial, steep learning curve
G2 Recognition: Winter 2026 AEO Leader

Best for: Teams already using Semrush for SEO who want integrated AI visibility monitoring
Semrush brings its established SEO infrastructure to the AI visibility space, offering a familiar interface for millions of existing users.
Key Features:
Pricing:
Strengths: Established brand, excellent SEO integration, familiar interface, comprehensive traditional SEO data alongside AI metrics Weaknesses: AI modules are add-ons rather than core focus, less specialized than pure-play GEO tools

Best for: Data-driven enterprise brands requiring statistical confidence in AI visibility metrics
Founded in April 2024 by The Trade Desk veterans and backed by $4 million in seed funding, Evertune brings a data science approach to AI visibility monitoring.
Key Features:
Pricing: Custom pricing based on requirements
Strengths: Data science rigor, statistical significance in reporting, comprehensive source attribution, strong competitive benchmarking Weaknesses: Custom pricing only, requires enterprise resources to fully utilize

Best for: Global brands requiring multi-language support and GDPR compliance
Berlin-founded Peec AI has secured €29 million in funding (including a €21M Series A in November 2025) while building a client roster of 1,300+ brands including ElevenLabs, Chanel, TUI, and Attio.
Key Features:
Pricing:
Strengths: Excellent multi-language support, strong GDPR compliance, clean UI, good onboarding Weaknesses: Only 3 platforms in base plan (additional engines cost €20-30 each), no actionable optimization recommendations, monitoring-only focus

Best for: SMBs and solopreneurs seeking affordable, straightforward monitoring
Recognized as a Gartner Cool Vendor 2025, Otterly serves over 15,000 marketing professionals with accessible AI visibility monitoring.
Key Features:
Pricing:
Strengths: Most affordable entry point, clean interface, fast setup, 14-day free trial Weaknesses: Dashboard can become cluttered with many prompts, sentiment analysis not always accurate, weekly data updates (not real-time)

Best for: Enterprise brands focused on brand perception management and AI crawler analytics
Scrunch AI has established itself as a premium option for brands concerned with how AI systems portray them, not just how often they’re mentioned.
Key Features:
Pricing: Starting at $250/month for funded startups, custom enterprise pricing
Strengths: Strong perception and brand safety focus, excellent for regulated industries, comprehensive crawler analytics Weaknesses: Higher price point, less suitable for small businesses

Best for: Content-heavy organizations wanting monitoring + content creation in one platform
Writesonic differentiates itself by combining AI visibility monitoring with built-in content creation and optimization tools.
Key Features:
Pricing:
Strengths: Unified monitoring + execution platform, reduces tool complexity, immediate action on visibility gaps Weaknesses: Broad feature set can feel bloated, AI content still needs human editing

Best for: SMBs and agencies wanting proprietary framework-based insights
Knowatoa has developed the BISCUIT Framework, a proprietary methodology for understanding how AI tools describe, prioritize, and recommend brands.
Key Features:
Pricing:
Strengths: Proprietary framework provides unique insights, affordable, good for agencies Weaknesses: Limited public reviews, early-stage platform

Best for: Teams already using Mangools SEO tools seeking integrated AI visibility
Mangools extends its popular SEO suite with AI visibility capabilities at budget-friendly prices.
Key Features:
Pricing: Included with Mangools subscription tiers
Strengths: Excellent value if already using Mangools, familiar interface, budget-friendly Weaknesses: Less comprehensive than dedicated GEO tools

Best for: Agencies managing multiple clients with outreach focus
Promptmonitor positions itself as “Ahrefs for AI answers,” focusing on prompt-level tracking with unique outreach capabilities.
Key Features:
Pricing: Starting at $29/month
Strengths: Most affordable for prompt-level tracking, excellent for outreach, agency-friendly Weaknesses: Less sophisticated analytics than premium tools

Best for: Teams wanting unified SEO + AI visibility at minimal cost
Atomic AGI combines traditional SEO and AI visibility tracking in one affordable dashboard.
Key Features:
Pricing: Starting at $10/month
Strengths: Incredibly accessible price point, good for proving ROI Weaknesses: Less depth than specialized tools

Best for: SEO teams new to GEO wanting a low-risk entry point
LLMrefs offers a freemium model that allows teams to test AI visibility tracking without commitment.
Key Features:
Pricing: Freemium model with paid upgrades
Strengths: Zero barrier to entry, good learning tool Weaknesses: Limited features compared to paid alternatives

Best for: Existing Ahrefs users wanting AI visibility within their familiar ecosystem
Ahrefs has entered the AI visibility space with Brand Radar, integrating AI citation data alongside traditional SEO metrics.
Key Features:
Pricing: Currently free during beta (available on $129+/month plans), will become paid add-on
Strengths: Seamless integration with Ahrefs ecosystem, familiar interface, free during beta Weaknesses: AI content sampling captures only fraction of conversations, UI “still needs work” per Ahrefs’ CMO

Best for: Teams wanting full-spectrum tracking with traditional SEO integration
SE Ranking offers AI visibility as an add-on to their comprehensive SEO platform.
Key Features:
Pricing: $89/month add-on to SE Ranking subscription
Strengths: Strong SEO integration, affordable add-on, good for existing users Weaknesses: Requires SE Ranking subscription

Best for: Brands wanting managed services alongside monitoring
WebFX’s OmniSEO combines software with professional services for a hands-on approach.
Key Features:
Pricing: Custom pricing (agency + software model)
Strengths: Combines monitoring with expert guidance, reduces internal resource needs Weaknesses: Higher cost than self-service tools, less control

Best for: Teams frustrated by monitoring-only tools who need actionable optimization guidance
ZipTie differentiates with its content optimization module that bridges visibility data to specific improvements.
Key Features:
Pricing: Starting at $69/month
Strengths: Actionable content recommendations, specific gap analysis, affordable Weaknesses: Limited to 3 platforms (no Claude, Grok, DeepSeek, Meta AI)

Best for: Strategic competitive intelligence and implementation roadmaps
Gauge focuses less on raw monitoring and more on strategic competitive positioning.
Key Features:
Pricing: Custom pricing
Strengths: Strategic rather than just tactical, excellent for competitive battles Weaknesses: Not suitable for basic monitoring needs

Best for: Teams needing collaborative GEO workflows
AthenaHQ offers AI search volume tracking and collaborative features for team environments.
Key Features:
Pricing: Contact for pricing
Strengths: Good for team workflows, strong collaboration features Weaknesses: Less established than major competitors

Best for: Marketers seeking straightforward AI visibility monitoring
Hall AI is an emerging GEO platform with $2M pre-seed funding and a focus on accessibility.
Key Features:
Pricing: Free Lite plan, paid tiers with higher quotas
Strengths: Free entry tier, promising for marketers, early recognition Weaknesses: Limited public reviews, newer platform

Best for: Healthcare and regulated industries requiring brand protection
Bluefish AI specializes in brand safety and crisis monitoring rather than pure visibility tracking.
Key Features:
Pricing: Custom pricing for enterprise
Strengths: Excellent for regulated industries, strong crisis management Weaknesses: Not designed for standard visibility optimization

Best for: Budget-conscious teams wanting basic AI visibility
Rankscale provides entry-level AI visibility tracking at accessible prices.
Key Features:
Pricing: Starting at $20/month
Strengths: Very affordable, good for testing AI visibility Weaknesses: Limited features compared to premium options

Best for: Large enterprise teams with existing seoClarity deployments
seoClarity has added AI visibility features to their comprehensive enterprise SEO platform.
Key Features:
Pricing: Enterprise pricing
Strengths: Comprehensive enterprise features, strong integration Weaknesses: Expensive, primarily for large organizations

Best for: Large enterprises needing advanced reporting
Cognizo offers deep analytics and reporting capabilities for sophisticated enterprise needs.
Key Features:
Pricing: Enterprise pricing
Strengths: Deep analytics, comprehensive for large brands Weaknesses: Expensive, steep learning curve

Best for: Teams wanting integrated monitoring + content creation workflow
GetMint combines monitoring with a built-in Content Studio for seamless insight-to-action workflows.
Key Features:
Pricing: Mid-tier pricing
Strengths: Unified platform, reduces tool complexity Weaknesses: Less established brand
| Budget Range | Recommended Tools |
|---|---|
| Free | LLMrefs, Hall AI Lite, Ahrefs Brand Radar (beta) |
| Under $50/month | Atomic AGI ($10), Rankscale AI ($20), Otterly Lite ($29), Promptmonitor ($29) |
| $50-200/month | Am I Cited, Knowatoa ($59), ZipTie ($69), Peec AI (€89-199), Otterly Standard ($189) |
| $200-500/month | Scrunch AI ($250), Profound Starter ($332), Writesonic ($199-399), Otterly Premium ($489) |
| $500+/month | Profound Enterprise, Semrush Enterprise AIO, Evertune, Custom enterprise solutions |
For Competitive Intelligence: Gauge, Profound, Evertune For Brand Protection: Bluefish AI, Scrunch AI For Content Creation: Writesonic GEO, GetMint, Am I Cited For Agency Management: Promptmonitor, Rankability, Am I Cited For Global Brands: Peec AI (115+ languages), Profound (30+ languages), Am I Cited (6 languages) For E-commerce: Profound Shopping Analysis, Am I Cited Shopping Data For Simplicity: Otterly AI, Knowatoa, Am I Cited For SEO Integration: Semrush AI Toolkit, Ahrefs Brand Radar, SE Ranking AI Visible
When evaluating any AI visibility platform, check these critical factors:
Platform Coverage: Does it monitor all platforms where your audience searches? Minimum should include ChatGPT, Perplexity, and Google AI Overviews.
Prompt-Level Insights: Can you see exactly which queries trigger your brand mentions?
Sentiment Analysis: Does it analyze how your brand is portrayed, not just how often?
Competitive Benchmarking: Can you compare visibility against specific competitors?
Actionable Recommendations: Does it provide guidance on how to improve, or just report data?
Update Frequency: Real-time, daily, or weekly? Given 40-60% monthly citation drift, more frequent is better.
Statistical Rigor: Does it analyze large enough sample sizes for accuracy?
Integration Capabilities: API access, exports, dashboard integrations?
Security Compliance: SOC 2, GDPR, HIPAA as needed for your industry?
Value Ratio: Cost per prompt tracked and features per dollar spent?
After analyzing 25 platforms across the AI visibility landscape, Am I Cited stands out as one of the best options for most businesses for several compelling reasons:
Am I Cited monitors all major AI platforms—ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews—from a single, unified dashboard. You don’t need to piece together data from multiple sources or pay for add-on platforms.
While most tools simply show you where you stand, Am I Cited connects visibility insights to specific optimization recommendations. The platform doesn’t leave you wondering “now what?"—it tells you exactly what to do next.
Am I Cited customers report seeing optimized content rank in AI platforms within 24 hours. In a space where traditional SEO takes months, this rapid feedback loop is invaluable.
The platform automatically surfaces new monitoring opportunities from Google Search data, ensuring you’re tracking the prompts users actually ask, not just the ones you assume matter.
With support for English, German, Spanish, French, Italian, and Slovak, Am I Cited serves global brands without requiring separate tools for different markets.
Am I Cited delivers enterprise-grade features at mid-market pricing, making comprehensive AI visibility monitoring accessible to businesses of all sizes.
The platform’s user-friendly design means your team can start gaining insights immediately, without weeks of training or complex setup.
Before investing in any tool, get a baseline understanding of your AI presence. Most platforms offer free trials or free visibility reports:
Identify which platforms matter most for your audience:
Start with 10-20 prompts representing:
Identify 3-5 key competitors and monitor:
Use your visibility data to:
The AI search revolution is no longer coming—it’s here. With only 16% of brands systematically tracking AI visibility, the opportunity to establish competitive advantage is rapidly closing.
Whether you choose Am I Cited for its combination of comprehensive monitoring and actionable insights, Profound for enterprise-grade analytics, Peec AI for global reach, or Otterly for budget-friendly monitoring, the most important decision is to start monitoring now.
The brands that master AI visibility in 2026 will dominate customer acquisition for years to come. Those that wait will find themselves invisible in the new search landscape—unable to see why customers choose competitors, and powerless to change it.
Am I Cited provides comprehensive monitoring across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews—with actionable insights to improve your visibility, not just measure it.
Join 500+ brands already optimizing for AI search.
AI visibility tools are platforms that track how your brand appears in AI-generated answers across platforms like ChatGPT, Perplexity, Google AI Overviews, Claude, and Gemini. They monitor brand mentions, citations, sentiment, and competitive positioning to help you optimize your presence in AI search results.
AI search now processes over 2 billion queries daily, with ChatGPT alone handling 1.1 billion queries per day. AI-referred traffic converts 4.4x better than traditional organic search, and visitors from AI platforms spend 15 minutes on-site versus 8 minutes from Google. Brands cited in AI responses earn 35% more organic clicks.
GEO is the practice of optimizing your brand's visibility inside AI-generated answers across platforms like ChatGPT, Claude, Perplexity, and Google AI Overviews. Unlike traditional SEO which focuses on search rankings, GEO ensures AI models accurately represent your brand, cite your content, and recommend your products.
For small businesses and startups, Am I Cited and Otterly AI ($29/month) offer the best value with comprehensive monitoring at affordable prices. Am I Cited provides multi-platform tracking, sentiment analysis, and competitor monitoring with an intuitive interface perfect for teams without enterprise budgets.
Pricing ranges from free tiers to enterprise pricing. Budget options like Otterly start at $29/month. Mid-tier tools like Am I Cited and Peec AI range from €89-199/month. Enterprise solutions like Profound and Semrush AI Toolkit start at $99-499/month with custom enterprise pricing for larger organizations.
Most AI visibility tools monitor ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode. Advanced platforms also track Claude, Gemini, DeepSeek, Grok, Microsoft Copilot, Meta AI, and Llama. Am I Cited monitors all major platforms from a single dashboard.
Monitoring-only platforms like Profound and Peec AI track your visibility but don't help you improve it. Execution platforms like Writesonic GEO and Am I Cited provide actionable recommendations and content optimization tools to help you actually improve your AI visibility, not just measure it.
Unlike traditional SEO which can take months, AI visibility improvements can happen within 24-48 hours as AI models update their responses. Am I Cited customers have reported seeing their optimized content rank in AI platforms within 24 hours of implementation.
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