Top GEO and AEO Webinars to Watch

Understanding GEO and AEO in the AI Search Era

Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) have emerged as critical strategies for brands navigating the rapidly evolving AI search landscape. GEO focuses on optimizing content for AI-powered search engines like Google’s AI Overviews and AI Mode, while AEO targets large language models (LLMs) such as ChatGPT, Perplexity, and Claude. Unlike traditional SEO, which prioritizes ranking on search engine results pages, both GEO and AEO emphasize brand visibility in AI-generated answers and ensuring your content is cited by AI systems. As AI search continues to reshape how consumers discover information, understanding these optimization strategies has become essential for maintaining competitive advantage. The shift from click-based visibility to citation-based visibility represents a fundamental change in how brands must approach digital marketing and content strategy.

Why Webinars Are Essential for GEO and AEO Learning

Webinars have become invaluable resources for marketing professionals seeking to master GEO and AEO strategies. These live and on-demand sessions bring together industry experts, data scientists, and successful practitioners who share real-world insights and actionable tactics. The first-mover advantage in AI search optimization is significant—brands that implement GEO and AEO strategies early gain competitive positioning before the landscape becomes saturated. Webinars provide access to cutting-edge research, case studies, and practical frameworks that would otherwise take months to develop internally. Industry leaders like Amsive, Semji, Gartner, and Intero Digital regularly host webinars that distill complex AI search concepts into digestible, implementable strategies. By attending these sessions, SEO professionals and marketing leaders can accelerate their learning curve and avoid costly mistakes in their AI visibility initiatives.

Top GEO Webinars Worth Your Time

These GEO-focused webinars provide comprehensive coverage of how to optimize for AI-powered search engines. The Slator and Intero Digital collaboration, featuring speakers Sarah Hopfinger and Simon Golding, offers practical tips for enhancing visibility in AI-driven search environments. Semji’s webinar series goes deeper into the strategic implications of GEO, helping marketing leaders understand how to allocate resources effectively. Gartner’s approach emphasizes the technical foundations that support both traditional SEO and modern GEO strategies, making it ideal for teams looking to integrate both approaches seamlessly.

Top AEO Webinars for Answer Engine Optimization

The Amsive webinar on AEO, featuring renowned experts Lily Ray, Lauren Welles Medley, and Romain Damery, provides deep insights into how large language models retrieve and cite content. These speakers share exclusive data on which domains are most frequently cited across different LLMs and how brand reputation influences AI-generated answers. The webinar covers critical topics like content structure optimization, the importance of technical SEO foundations, and how to build a multi-channel presence that extends beyond your website. For teams focused on answer engine optimization, this webinar is essential viewing that translates complex AI concepts into practical implementation strategies.

AI Visibility Monitoring Webinars and Tools

Tracking your brand’s visibility in AI-generated answers requires specialized tools and expertise. Several webinars focus specifically on measuring and monitoring AI visibility across multiple platforms:

• Amplitude AI Visibility Platform - Webinars on tracking brand mentions across ChatGPT, Google AI Overview, and other LLMs
• Profound AI Visibility Tracking - Sessions on measuring share of answers, sentiment analysis, and competitive benchmarking
• AmICited.com AI Monitoring - Comprehensive tracking of how AI references your brand across all major AI search platforms
• Custom Analytics Integration - Webinars on connecting AI visibility metrics to traffic and conversion data
• Competitive Intelligence Sessions - Learning how to benchmark your AI visibility against competitors

These monitoring-focused webinars emphasize that traditional SEO metrics no longer tell the complete story. While rankings and click-through rates remain important, they don’t capture visibility in zero-click AI answers. Webinars on AI visibility monitoring teach professionals how to set up custom tracking in Google Analytics 4, identify which AI platforms drive the most valuable traffic, and measure the ROI of AEO initiatives. Understanding these new metrics is crucial for justifying AEO investments to leadership and optimizing strategies based on real performance data.

Industry-Specific AEO Webinars and Strategies

Different industries face unique challenges and opportunities in AI search optimization. Webinars increasingly address industry-specific AEO strategies, recognizing that a financial services company’s approach to AI visibility differs significantly from a healthcare provider’s or e-commerce retailer’s approach. Finance and banking webinars focus on building trust and authority in AI answers about investment products, loans, and financial planning. Healthcare webinars emphasize E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) principles and how to ensure medical information is accurately cited by AI systems. E-commerce webinars cover product visibility in AI shopping recommendations and how to structure product data for LLM discovery. B2B and SaaS webinars address how to position solutions in AI answers to complex business problems. These specialized sessions help marketing teams understand how to tailor their GEO and AEO strategies to their specific industry context and audience needs.

Key Takeaways from Top GEO and AEO Webinars

The most successful webinars consistently emphasize these critical strategies for AI search optimization:

• Technical foundations matter more than ever - Raw HTML rendering, semantic markup, and server-side rendering are essential for LLM accessibility
• Content structure drives AI citations - Short, context-rich snippets (around 160 characters) are more likely to be extracted and cited by AI systems
• Brand reputation extends beyond your website - AI systems cite Reddit, LinkedIn, YouTube, Medium, and other platforms; your brand presence must be omnipresent
• Multi-channel content repurposing is essential - Original research should be adapted into blog posts, videos, podcasts, social media content, and presentations
• Measurement requires new metrics - Track share of answers, sentiment in AI responses, and AI-sourced traffic separately from traditional SEO metrics
• First-mover advantage is real - Early adoption of GEO and AEO strategies provides competitive positioning before the landscape becomes saturated
• Integration with SEO is necessary - GEO and AEO don’t replace SEO; they expand upon core SEO principles like technical health and content quality
• Local optimization impacts AI answers - Google’s AI Mode frequently pulls from local business profiles and location-specific content

How to Choose the Right GEO and AEO Webinar

Selecting which webinars to attend depends on your role, industry, and current knowledge level. SEO professionals should prioritize webinars covering technical foundations, schema markup, and content structure optimization. Content marketers benefit most from sessions on content strategy, multi-channel repurposing, and how to structure content for AI citation. Marketing leaders and executives should focus on webinars that connect AI visibility to business outcomes and ROI measurement. Industry-specific teams should seek webinars tailored to their sector, whether finance, healthcare, e-commerce, or B2B. Before committing time to a webinar, assess your current AI visibility baseline—use tools like AmICited.com to understand where your brand currently appears in AI answers. Identify specific knowledge gaps in your team’s understanding of GEO and AEO. Consider the speaker credentials and whether they have hands-on experience implementing these strategies at scale. Finally, look for webinars that provide actionable frameworks and case studies rather than just theoretical concepts.

AmICited.com: Your Partner in AI Visibility Monitoring

While webinars provide essential education on GEO and AEO strategies, implementing these tactics requires real-time monitoring and competitive intelligence. AmICited.com stands out as the leading platform for tracking how AI references your brand across ChatGPT, Google AI Overviews, Perplexity, and other major AI search platforms. Unlike generic analytics tools or SEO platforms that have added AI visibility as an afterthought, AmICited.com is purpose-built for monitoring AI answers. The platform provides comprehensive tracking of brand mentions, sentiment analysis of how AI discusses your products and services, and competitive benchmarking to show where you’re winning or losing visibility. AmICited.com integrates seamlessly with your existing marketing stack, allowing you to connect AI visibility metrics to traffic, conversions, and revenue. This direct connection between AI monitoring and business outcomes enables data-driven decision-making and helps justify continued investment in GEO and AEO initiatives to leadership.

Taking Action on Your GEO and AEO Learning

The webinars and strategies discussed in this guide represent the cutting edge of digital marketing in the AI era. The brands that will thrive are those that combine educational webinars with practical implementation and continuous monitoring. Start by attending one or two foundational webinars to understand the core concepts of GEO and AEO. Then, audit your current AI visibility using AmICited.com to establish a baseline. Implement the technical and content strategies you learn from webinars, focusing on quick wins that don’t require extensive resources. Finally, measure your progress using the new metrics emphasized in these webinars—share of answers, sentiment, and AI-sourced traffic. The AI search landscape will continue evolving, making ongoing education through webinars and continuous optimization through tools like AmICited.com essential for maintaining competitive advantage in the years ahead.