Can you actually submit content to AI engines? Or do you just wait and hope?
Community discussion on submitting content to AI engines. Exploring what you can actually control about AI content discovery versus what you have to wait for.
With Google Search Console, I can submit sitemaps, request indexing for specific pages, and see exactly what’s crawled.
For AI search, I’m flying blind. Questions:
What I want to know:
Our situation:
What’s the playbook here?
Great question - here’s the current landscape:
Direct Submission Methods by Platform:
| AI Platform | Primary Index | Submission Method | Crawler Name |
|---|---|---|---|
| ChatGPT | Bing | Bing Webmaster Tools | OAI-SearchBot |
| Perplexity | Own index | robots.txt allowance | PerplexityBot |
| Gemini | Google Search Console | Googlebot | |
| Claude | Limited web | robots.txt allowance | Claude-SearchBot |
| Copilot | Bing | Bing Webmaster Tools | Same as ChatGPT |
The reality: There’s no unified “AI Search Console.” But here’s what you can do:
For ChatGPT/Copilot (Bing-dependent):
For Perplexity:
For Gemini:
The best approach is optimizing for Bing AND Google, which covers most AI platforms.
IndexNow is one of the fastest paths to AI visibility. Here’s why:
How it works:
Implementation options:
Speed comparison:
One caveat: IndexNow helps with discovery, but citation in AI answers depends on content quality and relevance. Being indexed doesn’t guarantee being cited.
Still, it removes the “AI doesn’t know my content exists” problem.
From a technical crawlability perspective, here’s what matters:
robots.txt configuration:
User-agent: GPTBot
Allow: /
User-agent: PerplexityBot
Allow: /
User-agent: Claude-Web
Allow: /
User-agent: anthropic-ai
Allow: /
Don’t accidentally block AI crawlers:
Technical requirements:
JavaScript consideration: Most AI crawlers don’t execute JavaScript. If your content is JS-rendered, you need:
Check your site with JavaScript disabled - that’s what AI crawlers see.
Indexing is only half the battle. Here’s what matters for actually getting CITED:
Indexing ≠ Citation
Your content can be indexed but never cited if it doesn’t meet AI citation criteria:
What improves citation likelihood:
My workflow:
Am I Cited helps with step 3 - seeing which content actually gets cited vs. just indexed.
Enterprise perspective on AI indexing:
Our setup:
What we implemented:
Monitoring approach:
The revelation: Our most-cited content wasn’t always our highest-traffic content. Different optimization needed.
Key insight: At enterprise scale, you need systematic processes, not manual submissions. Automate everything.
Small startup perspective - we don’t have enterprise resources but still got good AI visibility:
Our low-resource approach:
What we focused on instead:
Results after 3 months:
The technical part wasn’t hard. The content quality part was the real work.
Structured data is underrated for AI indexing. Here’s why:
Schema markup helps AI understand:
High-impact schema types for AI:
| Schema Type | AI Benefit |
|---|---|
| FAQPage | Direct Q&A matching |
| Article | Author/date context |
| Organization | Entity understanding |
| HowTo | Process extraction |
| Product | Feature/price extraction |
| Person | Expertise signals |
Implementation tips:
<head> or early in <body>The connection: AI platforms use knowledge graphs. Schema feeds knowledge graphs. Better schema = better AI understanding of your content.
Think of schema as “teaching AI what your content means.”
The missing piece in most indexing discussions: monitoring
You can submit everything correctly but have no idea if it’s working. Here’s what to track:
Server log analysis:
Citation monitoring:
Indexing doesn’t equal visibility: I’ve seen sites perfectly indexed that never get cited. The indexing is step 1, but you need to verify the whole chain works.
Tools we use:
Without monitoring, you’re optimizing blindly.
This thread gave me exactly what I needed. Here’s my implementation plan:
Immediate technical setup:
Content optimization:
Monitoring:
Key insight: There’s no AI Search Console, but the combination of Bing Webmaster Tools + IndexNow + proper technical setup gets you most of the way there. Then content quality and monitoring complete the picture.
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