Feature · CTR Gap
Some ranks earn fewer clicks than they should
The CTR Gap measures you against your own click-through curve, not an industry table. For each position it fits what this site actually earns there, then lists the queries and pages landing materially below that expectation.
Actual CTR vs your fitted curve · by position
Pos 1Pos 6Pos 20
Refitted weekly from your own impressions and clicks — not an industry benchmark.
Ranks earning less than they should
#4
expected 4.1% → actual 1.9%
1,240 clicks
#7
expected 2.8% → actual 0.6%
820 clicks
#9
expected 2.1% → actual 0.4%
410 clicks
Read a gap as a question: an AI overview or carousel at that rank earns fewer clicks too, and this can't yet tell that apart from a copy problem.
Your own curve, refitted weekly
Read a gap as a question, not a verdict
A result page with an AI overview, answer box or carousel earns fewer clicks at any rank, and this report can't yet tell that apart from a copy problem — so treat the top rows as where title and meta description work, since at the same rank the snippet is the one variable you control.
- ✓Your click-through curve, not a benchmark — refitted weekly from this site's own impressions and clicks.
- ✓Clicks at stake, quantified — what closing the gap to expectation would return, in real clicks.
- ✓Position band and thresholds — set ranks where clicks are available, a minimum impressions floor, and how far below expectation counts.
- ✓Check the live result before rewriting — an AI overview or carousel suppresses clicks at every rank; no snippet fixes that.
/ · paid detail
2,954
Paid clicks
$9,370.69
Cost
$3.17
Avg. CPC
$13,808.61
Ad spend avoided
Figures are read per currency, never converted or added together.
Recheck after the fix
Confirm the rewrite actually worked
Recheck the same rows a few weeks after rewriting a title or meta description — the curve is refitted weekly, so the comparison against your own history stays fair instead of drifting.
- ✓Before and after, same curve — no shifting benchmark to argue against.
- ✓Per page, per query — see exactly which snippet edit worked.
- ✓Or point the query elsewhere — a page far below expectation is often the wrong page for that intent; sometimes redirecting attention beats editing copy.
0%
assumed — every curve point is fitted from this site's own data
No industry benchmark stands in for your actual click-through behavior. The curve refits weekly, so the comparison always stays fair.
See Striking Distance
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