How much of the margin is measured, not assumed
Every margin figure in these reports is only as good as the purchase costs behind it. Data health shows the share of revenue backed by a real cost versus the assumption percentage standing in for it, and ranks exactly which products to fix first.
Zero measured is still a real number
No product has a purchase cost yet, so every margin, CM and profit figure across this suite is the assumption percentage applied to revenue — not a measurement. Margin data health is where that fact stops being implicit and starts being a tracked figure of its own.
- ✓Measured vs assumed margin, as one figure — 0.0% measured today: 0.00 EUR measured against 5111.50 EUR assumed.
- ✓Coverage over time — measured revenue (green) against assumed revenue (orange), in EUR, so you can watch the split move as costs get filled in.
- ✓Products without a purchase cost, ranked — all 78, ordered by the revenue resting on an assumed cost, so fixing the top of the list moves the most margin from estimate to measurement.
- ✓Export CSV — take the exact ranked list into wherever purchase costs actually get entered.
- ✓Every downstream margin figure inherits this — CM1, CM2, company profit and contribution all read as the assumption percentage until a product's row here is fixed.
Margin data health: measured against assumed, not against a target
This is the share of margin backed by a real cost rather than the assumption percentage — not a health score against some ideal. At 0.0% measured, every margin, CM and profit figure in this suite is currently the assumption percentage applied to revenue, and Coverage over time tracks that split in EUR as purchase costs get added.
- ✓0.0% measured — 0.00 EUR measured against 5111.50 EUR assumed, the whole of reported revenue.
- ✓Coverage over time — a chart of measured revenue against assumed revenue, in EUR, legend Measured (green) / Assumed (orange).
- ✓No product excluded — the figure covers every product with reported revenue, not a sample.
Products without a purchase cost, ranked by what's at stake
All 78 products missing a purchase cost, ordered by the revenue resting on an assumed cost — not alphabetically, not by unit count. Fixing the top of this list moves the most margin from estimate to measurement, so it's also the order to work through it in.
- ✓All 78, ordered by revenue at stake — the products where an assumed cost is standing in for the most real revenue come first.
- ✓PRODUCT, SKU, UNITS, REVENUE (EUR), AT STAKE, ASSUMED — six columns, everything needed to prioritise without leaving the table.
- ✓Export CSV — hand the exact ranked list to whoever enters purchase costs.
Know what's measured before you trust the margin
The share of revenue backed by a real purchase cost versus the assumption percentage standing in for it, plus a ranked list of exactly which products to fix first.
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