Feature · Directory View
See your site the way traffic actually moves through it
Directory View reads your site top-down: every row is a section carrying the totals of every URL beneath it, so a section's performance is visible before you ever open a single page.
Directories by size · clicks
/blog/
/templates/
/academy/
/glossary/
/features/
Every URL beneath each section, totalled
/blog/
163u
179
#30.7
/templates/
130u
1832
#12.2
/academy/
61u
395
#29.0
Open a section to see the level below it — a whole-directory decline usually means one template, not many pages.
Top-down, not page-by-page
A whole-section drop is usually one change
Use Depth to jump straight to a level, open a row to descend one, and the treemap to see which sections are large by clicks or impressions. A whole-directory decline is almost always one template, one internal-linking change or one migration — not many independent pages failing at once.
- ✓Every URL beneath a section, totalled — clicks, impressions, paid figures and average position rolled up per directory.
- ✓Treemap by size — each tile is a directory at the current depth, sized by the metric you're tracking, click to descend.
- ✓Many URLs, few clicks flags consolidation — a section like that is a candidate to prune or merge; few URLs and high clicks marks where more pages would pay off.
- ✓Compare against a year earlier — so seasonality isn't mistaken for a trend before you plan any work.
Know why, not just how much
Take the biggest movers into the Click Waterfall
Once Directory View shows you which section moved, the Click Waterfall at directory level shows exactly which pages inside it actually changed — split into New, Improved, Declined, Lost and Unattributed.
- ✓Open Lost and Declined first — winning back what you used to have is cheaper than winning something new.
- ✓Switch the breakdown — a change spread across hundreds of queries usually resolves into one page or directory when read that way.
- ✓Use New and Improved as proof of work — if the pages you shipped last period aren't there, they haven't landed yet.
1
click to descend a level, no page-by-page hunting
Depth controls how far down the tree you start; opening a row goes one level deeper without losing the totals above it.
See the Click Waterfall
Ready to see which section of your site is winning?
Free check · 7-day trial · no credit card