Google Ads Campaign Spend Analysis
Campaigns rolls delivery into the campaign and ad group that produced it. It is the ownership view between an account overview and the keyword/search-term explorers: enough context to ask where budget lives without flattening the ad-group split.
Campaign and Ad Group Structure
One row represents one campaign/ad-group rollup with cost, clicks, impressions, average CPC, conversions and impression share. The treemap and table make a spend concentration visible, but neither silently converts mixed currencies to manufacture an account-wide ranking.
- Sort the loaded rows in the browser without pretending a paginated server list is complete.
- Read impression share as a percentage and conversions as an accumulated float.
- Use date and stacked report filters to constrain the context before comparing rows.
Campaign Drilldown With Preserved Filters
Click a campaign or ad-group name to inspect its search terms. Use the keyword action to open Keywords scoped by the exact campaign ID. This distinction is deliberate: a name and an identifier are not interchangeable filter values, and a silent mismatch would look like missing advertising data.
- PPC managers can locate the ad group under a spend spike.
- SEO teams can see which campaign is renting a topic.
- Domain owners can retain the selected range while moving from summary to evidence.
Read-Only Google Ads Reporting
Campaigns is a browser of imported Google Ads reporting data. It cannot change budgets, bids, statuses or creative. Its job is to give the next report the right scope, then make that scope visible rather than hiding it in a URL.
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