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Feature · Google Ads Countries & Devices

Google Ads Country and Device Performance

Countries & Devices puts geographic and device rollups side by side for the same Google Ads range. It answers where delivery concentrated before an analyst decides whether the cause is market demand, device experience or campaign targeting.

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app.amicited.com/reports/google-ppc/breakdown
Two delivery breakdowns
Countries Warehouse country token
Devices Desktop / mobile etc.
Order Spend descending
Drill Filtered keywords
Countries and devices share one page, and each condition can narrow the other breakdown.
Per-dimension metrics
Spend order
Cost
Response
Clicks
Price
Average CPC
Outcome
Conversions
Each table also shows impressions and impression share; its fixed order is spend descending, without a sort control.
Two rollups, a fixed question

Country and Device Spend Distribution

Each country or device row rolls up cost, clicks, impressions, average CPC, conversions and impression share. Country tokens receive names and flags where known; an unrecognized warehouse token stays visible rather than being silently mapped to a nearby market.

  • The page reads up to 100 rows because a country/device breakdown is a compact rollup, not a keyword list.
  • Money is displayed in the row’s account currency.
  • Impression share remains a percentage presentation of the source ratio.
Every row becomes a keyword question

Filtered Market and Device Drilldowns

Click a country or device and Keywords opens with that condition already applied. Because filters stack, a country can narrow the device list and a device can narrow the country list. PPC users can inspect bids; SEO users can compare paid demand by market; domain owners can avoid a global conclusion from a local budget concentration.

  • Follow a country into the exact keyword slice, not a new unscoped table.
  • Combine the dimensions for a market/device question.
  • Use Keywords when campaign, status or match type becomes relevant.
Drill-through
Country Which market?
Device Which experience?
Keywords Which bids?
The raw dimension token is sent back as a removable filter, exactly as the warehouse stores it.
What is intentionally absent
Comparison columns None
Trend chart None
Custom sorting None
Writes None
Comparison dates are not sent because breakdown rows do not carry comparison values.
Limits

Country and Device Breakdown

This route deliberately does not fake period deltas for data that has no comparison columns. Use Overview for daily trends and comparisons, then use this page to locate the market or device slice worth opening in Keywords. Google Ads data appears only after its workspace/domain connection exists.

100rollup rows loaded so country and device delivery stay readable togetherExplore Google Ads Overview

Analyze Google Ads Market and Device Performance

Turn delivery distribution into a filtered keyword investigation instead of treating a global total as the answer.

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app.amicited.com/reports/google-ppc/breakdown

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