Google Analytics 4
Founded 2020 (GA4 launch; Universal Analytics sunset July 2023)
Google's event-based web and app analytics platform, the successor to Universal Analytics.
Specialties
Industries
Certifications & partnerships
About
Google Analytics 4 (GA4) is Google’s event-based web and app analytics platform, launched in October 2020 as the successor to Universal Analytics, which Google fully sunset in July 2023. GA4 tracks sessions, engagement, and conversions across web and app properties.
Industry crawls put GA4 on roughly 15% of all websites worldwide (16.8 million+ sites, an 18% year-over-year increase), with 87% of former Universal Analytics users reported to have migrated. Google Analytics as a whole (all versions) is estimated to hold about 85.3% of the web analytics market.
AmICited connects directly to GA4 (on the “All plans” tier), so session and traffic data sit next to AI-answer visibility for the same domain.
Facts on this page reflect Google's own public documentation for Google Analytics 4 and industry adoption reporting (TechnologyChecker, Digital Applied), last checked September 2026. Report a correction: support@flowhunt.io.