Mistakes to avoid in the rush to improve:
Mistake 1: Gaming over quality
Stuffing keywords, manufacturing FAQs, thin content with schema = short-term at best, harmful at worst.
Mistake 2: Ignoring existing assets
Creating new content when you could optimize existing ranking content = slower results.
Mistake 3: Platform-specific optimization
Over-optimizing for one AI platform = missing others. Optimize for good content fundamentals.
Mistake 4: Stopping after quick wins
Quick wins plateau. Sustained improvement needs ongoing effort.
Mistake 5: Not measuring properly
Can’t show boss improvement without baseline and consistent tracking.
Mistake 6: Expecting linear progress
AI visibility can be volatile. Week-to-week fluctuation is normal. Look at trends.
The sustainable approach:
Quick wins → foundation building → continuous improvement
Not: Quick wins → declare victory → wonder why it stopped working