Discussion Technical Indexing

How long does it take for AI to index new content? Seeing wildly different timelines

IN
Indexing_Mystery · SEO Lead
· · 82 upvotes · 10 comments
IM
Indexing_Mystery
SEO Lead · January 1, 2026

Published a comprehensive guide 3 weeks ago. It’s ranking #2 on Google but I can’t find it in any AI answers.

Meanwhile, a competitor published something last week and they’re already showing up in Perplexity.

What I’m seeing:

  • Google: Indexed in 2 days (normal for our site)
  • Perplexity: Still not appearing after 3 weeks
  • ChatGPT: No sign of it
  • AI Overview: Not showing

What I’ve checked:

  • robots.txt: AI crawlers allowed
  • Sitemap: Updated and submitted
  • Content quality: Strong (ranking well)
  • Internal links: Plenty of them

My questions:

  1. What affects how fast AI systems find content?
  2. Is there a way to “submit” to AI like we do with Google?
  3. Why would a competitor’s newer content appear faster?
  4. Are there different timelines for different AI platforms?

I thought if Google indexed it, AI would find it. Apparently not?

10 comments

10 Comments

AC
AI_Crawl_Expert Expert Technical SEO Specialist · January 1, 2026

Let me break down how each platform works:

Different systems, different timelines:

PlatformHow It Finds ContentTypical Timeline
ChatGPT (base)Training data onlyMonths to never
ChatGPT SearchBing integration1-7 days after Bing index
PerplexityPerplexityBot crawler1-14 days
Google AI OverviewGoogle indexSame as Google (~1-7 days)
ClaudeTraining data onlyMonths to never

Why your content might not appear yet:

  1. Being indexed ≠ Being cited Even if PerplexityBot crawled it, the content needs to match queries and be deemed citation-worthy.

  2. Authority signals Your competitor might have stronger domain authority, more backlinks, or better brand recognition.

  3. Query match Your content might be indexed but not matching the specific queries you’re testing.

Quick diagnostic:

  • Check server logs for PerplexityBot visits
  • Test more query variations
  • Look at what queries ARE triggering competitor citations
LF
Log_File_Detective Technical SEO Manager · January 1, 2026
Replying to AI_Crawl_Expert

Here’s how to check if AI crawlers are hitting your pages:

Server log patterns to look for:

User-Agent patterns:
- GPTBot/1.0
- PerplexityBot
- ChatGPT-User (browsing mode)
- Google-Extended (Gemini training)
- ClaudeBot

What I found in our logs:

  • PerplexityBot: Visits 2-3 days after Google crawl
  • GPTBot: Less frequent, more comprehensive crawls
  • ChatGPT-User: Triggered by actual user queries

Insights from log analysis:

  • High-traffic pages get crawled more frequently
  • New pages get discovered via internal links
  • Pages with strong Google rankings get prioritized

If you’re not seeing AI crawlers:

  1. Check robots.txt isn’t blocking them
  2. Verify pages are internally linked well
  3. Consider your site’s overall authority

Pro tip: If PerplexityBot has visited but content isn’t appearing in answers, the issue is relevance/authority, not discovery.

IS
Indexing_Speed_Factors Content Strategist · January 1, 2026

Based on tracking 200+ pages, here are the factors that affect AI indexing speed:

Faster indexing:

  • High domain authority (DR 60+)
  • Fresh, regularly updated content
  • Strong internal linking
  • Active social sharing
  • Existing AI visibility (compounds)

Slower indexing:

  • New domains (< 2 years)
  • Low update frequency
  • Thin internal linking
  • No social signals
  • Low existing visibility

Competitor appearing faster - possible reasons:

  1. Higher domain authority
  2. More aggressive internal linking to new content
  3. Better social/PR distribution
  4. Already has AI visibility (gets crawled more)
  5. Content better matches high-frequency queries

The compound effect: Sites that already appear in AI answers get crawled more frequently. It’s a virtuous cycle once you’re in.

Breaking in: Focus on topics where you have unique authority. Niche expertise with less competition gets indexed and cited faster than contested topics.

PS
Perplexity_Specifics · December 31, 2025

Perplexity specifically - here’s what I’ve learned:

PerplexityBot behavior:

  • Crawls continuously (not batch like some)
  • Prioritizes recently updated content
  • Follows links from already-indexed pages
  • Respects robots.txt

Timeline observations:

Site TypeTypical Indexing Time
Major publishers< 24 hours
High-authority sites1-3 days
Medium authority3-7 days
Low authority7-14 days
New domains14+ days or never

How to speed up Perplexity discovery:

  1. Link from already-indexed pages on your site
  2. Get mentioned on already-indexed external sites
  3. Share on social (Perplexity monitors some social)
  4. Ensure strong Googlebot access (correlated)

Important distinction: Indexed ≠ Cited

Perplexity might have your content in their system but only cite it when:

CS
ChatGPT_Search_Reality AI Visibility Researcher · December 31, 2025

Let me clarify ChatGPT’s situation since it’s confusing:

ChatGPT has TWO content sources:

1. Training Data (Base Model)

  • Static snapshot of the web
  • Updated every few months
  • Your new content: Won’t appear until next training
  • No way to accelerate

2. Web Browsing (ChatGPT Search)

  • Uses Bing in real-time
  • Can find new content immediately
  • Depends on Bing index, not training

If users ask ChatGPT without Search: Your new content simply doesn’t exist to it.

If users ask ChatGPT with Search enabled: Your content can appear as soon as Bing has it.

The implication: For time-sensitive content, Bing indexing speed matters. For evergreen content, training inclusion matters.

What you can control:

  • Bing Webmaster Tools: Submit URLs
  • Make content Bing-friendly (same as Google, mostly)
  • Hope for next training cycle (not controllable)
GA
Google_AI_Overview_Sync SEO Manager · December 31, 2025

For Google AI Overview, it’s simpler:

AI Overview = Google Index

If Google has indexed your page, AI Overview can cite it.

Timeline = Same as regular Google indexing.

Why you might not appear in AI Overview despite being indexed:

  1. AI Overview doesn’t trigger for your target queries
  2. Your content doesn’t match the answer format AI Overview wants
  3. Competitors have stronger signals for that query
  4. Google is testing different sources

How to check:

  1. Search your target query in Google
  2. If AI Overview appears, is your content there?
  3. If AI Overview doesn’t appear, that query doesn’t trigger it

Increasing AI Overview visibility:

  • Rank well on Google (prerequisite)
  • Structure content for extraction
  • Match question format of AI Overview queries
  • Provide direct, clear answers

It’s less about indexing speed and more about relevance to AI Overview queries.

PA
Practical_Acceleration Expert · December 31, 2025

Here’s what you can actually DO to speed things up:

Immediate actions:

  1. Internal linking blitz Link to new content from 5-10 of your highest-traffic pages. AI crawlers follow links.

  2. Update existing indexed pages Add references to new content in already-indexed pages. Triggers recrawl.

  3. Submit to search engines Google Search Console, Bing Webmaster Tools. Faster Google = faster AI Overview. Faster Bing = faster ChatGPT Search.

  4. Social distribution Perplexity and some AI systems monitor social. Share on Twitter, LinkedIn.

  5. PR/mentions Getting mentioned on already-indexed sites accelerates discovery.

What doesn’t really help:

  • Pinging AI systems (no such thing)
  • Creating more content to get noticed
  • Paid ads (don’t help organic AI discovery)

Realistic expectations: Even with perfect execution, give it 2-4 weeks. If still not appearing, the issue is likely relevance/authority, not discovery.

TR
Tracking_Recommendations Marketing Ops · December 30, 2025

For ongoing tracking of indexing and visibility:

Set up monitoring:

Use Am I Cited to track when your content starts appearing in AI answers. This tells you when you’ve crossed from “indexed” to “cited.”

What to track:

  • First citation date for new content
  • Which platforms cite first (usually Perplexity)
  • Query types that trigger citations
  • Time from publish to citation

Our data:

Content TypeAvg Time to First Citation
News/current events2-5 days
Industry guides7-14 days
Product pages14-30 days
Evergreen reference30-60 days

The insight: Time-sensitive content gets cited faster. Evergreen takes longer but lasts longer once cited.

Don’t obsess over speed: A page that takes 30 days to get cited but stays cited for years is more valuable than one that gets cited in 2 days but falls off.

IM
Indexing_Mystery OP SEO Lead · December 30, 2025

This explains a lot. My action plan:

Immediate:

  1. Check server logs for AI crawler visits (never done this before)
  2. Set up Am I Cited to track when citations start
  3. Internal linking campaign to the new content
  4. Submit to Bing Webmaster Tools (was only using GSC)

What I learned:

  • Being indexed by Google ≠ Being visible to all AI systems
  • Different AI platforms have very different timelines
  • Authority compounds - sites already cited get crawled more
  • Query match matters as much as indexing

Expectation reset:

  • Perplexity: 1-2 more weeks
  • ChatGPT Search: Once Bing has it
  • ChatGPT base: Next training cycle
  • AI Overview: Already should work (maybe query mismatch)

Why competitor appeared faster: Probably higher domain authority + already had AI visibility = more frequent crawling.

Long-term: Focus on building AI visibility consistently. The compound effect matters more than any single page’s speed.

Thanks everyone!

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Frequently Asked Questions

How fast does Perplexity index new content?
Perplexity typically indexes new content within 1-14 days through its PerplexityBot crawler. High-authority sites may see faster indexing. The real-time nature of Perplexity means newly published content can appear in answers much faster than ChatGPT’s static training data.
When does new content appear in ChatGPT answers?
For ChatGPT’s base knowledge, content must be included in training data, which updates every few months. However, ChatGPT with browsing enabled can find and cite new content as soon as Bing indexes it, typically within 1-7 days for established sites.
What factors affect AI indexing speed?
Key factors include site authority, crawl frequency settings, content structure, internal linking, sitemap inclusion, and whether AI crawlers are allowed in robots.txt. High-authority sites with clean structure and regular updates tend to get indexed faster.
Can I speed up AI indexing of my content?
Yes, you can improve indexing speed by ensuring AI crawlers aren’t blocked in robots.txt, submitting content to Google quickly (which helps ChatGPT Search and AI Overviews), building site authority, and creating clear internal linking to new content.

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