Has anyone used Otterly AI for GEO monitoring? Looking for real user experiences

Been using Otterly AI for 8 months. Here’s my honest assessment.

What Otterly AI does:

Monitors brand visibility across 6 AI platforms:

• ChatGPT
• Perplexity
• Google AI Overviews
• Google AI Mode
• Gemini
• Microsoft Copilot

How it works:

You create “prompts” - conversational questions users might ask. Otterly sends these to each AI platform weekly and tracks:

• Whether your brand is mentioned
• Your position in the response
• Which competitors appear
• Which URLs get cited

The good:

1. Multi-platform view - See all AI engines in one place
2. Competitive benchmarking - Share of voice vs. competitors
3. GEO Audit - Analyzes 25+ on-page factors
4. Historical tracking - See changes over time

The limitations:

1. Weekly refresh only - Data can be 7 days old
2. Prompt-based - Only tracks prompts you define
3. No real-time alerts - Discover changes on next refresh

My verdict:

Solid for understanding AI visibility landscape. The GEO Audit is particularly valuable.

I’ve tested most GEO monitoring tools. Here’s how Otterly compares.

Otterly AI strengths:

1. Platform coverage - 6 AI engines is comprehensive
2. GEO Audit - Most detailed audit at this price point
3. Semrush integration - Useful if you’re already on Semrush
4. Gartner recognition - Cool Vendor 2025

Key metrics tracked:

The GEO Audit specifically:

Analyzes 25+ factors:

• Open Graph tags
• Structured data
• Content optimization
• Authority signals

Provides specific recommendations.

Pricing:

• Lite: $29/mo (10-15 prompts)
• Standard: $189/mo (100 prompts) - most popular
• Professional: $489/mo (400 prompts)
• Enterprise: $989/mo (1,000 prompts)

14-day free trial available.

My assessment:

Strong mid-market option. Good for companies serious about GEO but not enterprise-scale.

Using Otterly for 12 clients. Agency perspective.

What works for agencies:

1. Unlimited users - All plans include unlimited seats
2. Client reporting - Automated weekly reports
3. Multi-brand tracking - Easy to compare clients
4. White-label potential - Can present as agency insights

What clients care about:

“Where do I show up vs. competitors?” - Otterly answers this clearly.

Setup time:

About 2-3 hours per client to:

• Define relevant prompts
• Select competitors to track
• Configure reporting

Ongoing time:

30 minutes weekly to review and report.

Client reception:

Most impressed by the competitive benchmarking. “I didn’t know [competitor] was dominating ChatGPT responses” is a common reaction.

The pitch that works:

“Here’s where you’re visible in AI search, here’s where competitors beat you, here’s what to fix.”

Otterly makes that pitch data-driven.

Technical deep-dive on how Otterly works.

The methodology:

Otterly uses API-based scraping to query live AI platforms. Not cached data - actual real-time (at time of refresh) responses.

Prompt strategy matters:

Your results depend entirely on prompts you define. Think about:

• What questions do prospects actually ask?
• What comparison queries matter?
• What product categories are you in?

Example prompts:

Bad: “Tell me about [Brand Name]” (too direct) Good: “What are the best [category] tools for [use case]?” (how users actually search)

The data structure:

Each prompt generates:

• Response text
• Brands mentioned with positions
• URLs cited
• Platform-specific variations

Integration capabilities:

• Semrush integration (native)
• API available for custom integrations
• CSV exports for analysis

What I wish it had:

• Suggested prompts based on industry
• Automatic prompt expansion
• Real-time alerting

Overall:

Technically solid. Depends heavily on prompt quality for value.

The GEO Audit is what sold me.

What it analyzes:

25+ on-page factors including:

• Open Graph implementation
• Schema markup presence
• Content structure for AI
• Authority signals
• Technical accessibility

My audit results:

Found several issues I didn’t know existed:

• Missing Organization schema
• Open Graph tags not set
• FAQ schema not implemented
• Content structure issues

The recommendations:

Specific and actionable. Not vague “improve your content” advice.

What I implemented:

1. Added missing schema types
2. Fixed Open Graph tags
3. Restructured key pages
4. Updated content for AI extractability

Results after 3 months:

Brand coverage improved from 15% to 34% of tracked prompts.

The limitation:

Audit tells you what’s wrong, but not always how to fix it. Had to research implementation details separately.

Compared to Am I Cited:

Otterly has more detailed audit. Am I Cited has different strengths in monitoring. Many use both.

The pricing analysis.

Cost comparison:

ROI calculation:

If one AI citation leads to one customer…

At $50 customer value:

• Standard plan ($189) needs 4 incremental customers monthly
• If AI drives 10%+ of discovery, easy to justify

The hidden cost:

Without monitoring, you’re likely misallocating content budget. That cost exceeds the tool cost.

My recommendation:

Start with Lite ($29) to understand if it’s useful. Upgrade based on value demonstrated.

The 14-day trial:

Use it fully. Define prompts, see results, assess value.

Budget justification:

“This tool costs less than one hour of our content team’s time monthly, and tells us whether that content is working for AI search.”

I evaluated multiple tools before choosing. My comparison notes.

Otterly AI:

• Strong audit features
• Good platform coverage
• Weekly refresh
• Semrush integration
• Established vendor (Gartner recognized)

Am I Cited:

• Focus on citation tracking
• Different monitoring approach
• Good for brand reputation
• Strong community content focus

Key differences:

Otterly: More comprehensive audit, GEO-focused Am I Cited: Citation and reputation focused

My decision:

I actually use both for different purposes:

• Otterly for GEO optimization and auditing
• Am I Cited for ongoing citation monitoring

The overlap:

Both track whether you appear in AI responses. The differentiation is in additional features.

My recommendation:

Try both free trials. See which workflow fits your needs better. They’re complementary for serious GEO programs.

The skeptic’s perspective.

My initial doubts:

• “Is AI search really that important?”
• “Can’t I just manually check?”
• “Is this just vendor marketing?”

What changed my mind:

Manual checking doesn’t scale. I was checking 5 prompts manually. Otterly tracks 100 systematically.

The revelation:

We were visible in 8% of tracked prompts. Competitor: 42%.

That gap was invisible without systematic monitoring.

What I learned:

• AI search is platform-specific (different results per platform)
• Historical tracking matters (trends, not snapshots)
• Competitor context is essential (your score alone means nothing)

My honest assessment:

If you’re serious about AI visibility, you need systematic monitoring. Otterly is one solid option.

If you’re skeptical:

Do the free trial. Track 10 prompts. See the results. Then decide.

The data speaks for itself.

Really helpful perspectives. Here’s my synthesis.

Otterly AI summary:

Strengths:

• Comprehensive platform coverage (6 AI engines)
• Strong GEO Audit feature
• Good competitive benchmarking
• Reasonable pricing for value
• Established vendor (Gartner Cool Vendor)

Limitations:

• Weekly refresh only
• Results depend on prompt quality
• Audit recommendations need implementation research

Use cases:

Best for:

• Systematic GEO tracking
• Competitive intelligence
• Audit and optimization
• Agencies with multiple clients

My decision:

Starting with the 14-day trial. Will track:

• 20 core prompts in our category
• Top 3 competitors
• See GEO Audit recommendations

If valuable, upgrade to Standard for broader tracking.

The comparison point:

Will also trial Am I Cited to compare approaches. Different tools may serve different needs.

Thanks everyone for the honest reviews!