OtterlyAI

What is OtterlyAI?

OtterlyAI is an AI visibility monitoring platform designed to track how your brand appears across the fastest-growing AI search engines. Unlike traditional SEO tools that focus on Google rankings, OtterlyAI monitors your brand’s presence in AI-generated responses from ChatGPT, Perplexity, Google AI Overviews, Gemini, Microsoft Copilot, and Google AI Mode. The platform automatically tracks brand mentions, website citations, competitive positioning, and provides actionable insights to help you optimize your presence in what’s becoming known as Generative Engine Optimization (GEO). With over 15,000 marketing and SEO professionals using the platform, OtterlyAI has become a critical tool for brands navigating the shift from traditional search to AI-powered answer engines.

How OtterlyAI Works: The Technical Mechanism

OtterlyAI operates using API-based web scraping technology via Firecrawl.dev to directly monitor AI search platforms rather than relying on cached or historical data. The platform systematically sends search prompts to each of the six AI engines it monitors, then analyzes the responses to identify brand mentions, citations, and competitive positioning. This approach differs fundamentally from LLM monitoring, which only tracks direct language model outputs without capturing the web search citations that AI platforms include in their responses. OtterlyAI refreshes all monitoring data automatically on a weekly basis, providing consistent updates on brand rankings, link citations, sentiment analysis, and visibility metrics across all platforms. The weekly refresh cycle ensures data accuracy while balancing the computational resources needed to monitor multiple AI platforms continuously.

Key Features and Capabilities

OtterlyAI provides a comprehensive suite of features designed specifically for AI visibility monitoring and optimization:

• Brand Coverage Monitoring - Track how visible your brand is compared to competitors across all AI search engines over customizable timeframes, with visibility trends displayed over time
• Citation Tracking - See which URLs and domains get cited most often by AI platforms, including third-party content sources that compete with your brand
• Competitive Benchmarking - Direct comparison of brand mentions, positioning, and domain coverage against selected competitors to identify market gaps
• Domain Ranking Analysis - Discover which domains AI platforms consider authoritative in your industry and how your site ranks relative to competitors
• GEO Audit Tool - Analyzes 25+ on-page factors to reveal what’s holding your site back from earning more AI citations, with specific recommendations for improvement
• Multi-Platform Aggregation - One unified dashboard for monitoring six major AI search engines, eliminating the need to check each platform individually
• Weekly Automated Reports - Comprehensive reports delivered automatically, showing brand performance changes, citation trends, and actionable insights without manual data collection

AI Platforms Monitored by OtterlyAI

OtterlyAI’s comprehensive coverage spans six major AI search platforms, each with distinct characteristics and user bases. ChatGPT remains the most widely used AI platform, making it essential for brand visibility monitoring. Perplexity has emerged as a specialized answer engine with a growing user base focused on research and detailed information retrieval. Google AI Overviews (formerly SGE) represents Google’s integration of AI into traditional search results, making it critical for brands already optimized for Google. Gemini is Google’s advanced AI model that powers various search experiences and standalone applications. Microsoft Copilot integrates AI search capabilities into the Microsoft ecosystem, reaching users through Bing and Windows. Google AI Mode provides an enhanced AI-powered search experience within Google’s interface. While OtterlyAI covers these six platforms comprehensively, it notably doesn’t monitor Claude (Anthropic’s AI) or DeepSeek, which some competitors include in their monitoring suites.

Brand Visibility and Competitive Analysis

OtterlyAI measures brand visibility through multiple interconnected metrics that provide a complete picture of your AI search presence. The platform tracks Share of Voice (SOV) metrics, showing the percentage of citations your brand owns versus competitors across all monitored prompts. Brand Visibility Index, a metric unique to OtterlyAI, combines mention frequency and average position within AI responses to create a comprehensive visibility score. The platform displays brand ranking over time on a weekly basis, allowing you to spot trends and understand how your competitive position evolves. Competitive positioning is visualized through direct brand comparisons, showing which competitors are mentioned alongside your brand and how often. These metrics help marketing teams understand not just where they stand relative to competitors, but also identify specific prompts and topics where they’re winning or losing ground. The data reveals opportunities to create content that addresses gaps in your AI visibility and helps you understand which competitors are dominating specific market segments.

Citation Tracking and Link Analysis

Citation tracking is one of OtterlyAI’s most powerful features, revealing which of your URLs and domains get referenced by AI platforms when answering user queries. The platform captures domain-level citation analysis, showing which of your web properties are most frequently cited and by which AI engines. This insight helps you understand which content performs best in AI search results and which pages deserve optimization priority. OtterlyAI also tracks third-party content citations, revealing which competitor domains and external sources are being recommended alongside or instead of your brand. By analyzing citation patterns, you can identify content gaps where competitors are cited but you’re not, informing your content strategy. The platform shows citation frequency trends over time, allowing you to measure the impact of your optimization efforts and content updates. Understanding which specific URLs get cited helps you replicate successful content patterns and identify underperforming pages that need improvement.

The GEO Audit Tool: OtterlyAI’s Standout Feature

The GEO (Generative Engine Optimization) audit is OtterlyAI’s most distinctive feature, analyzing 25+ on-page factors to identify optimization opportunities specifically for AI search visibility. Unlike traditional SEO audits that focus on Google ranking factors, the GEO audit examines elements that influence how AI platforms crawl, understand, and cite your content. The audit evaluates factors including content structure, semantic clarity, entity recognition, schema markup implementation, topical authority signals, and content comprehensiveness. OtterlyAI provides specific recommendations for each identified issue, such as adding Open Graph tags, improving content depth, implementing structured data, or enhancing authority signals through strategic outreach. The audit reveals content gaps based on competitor analysis, showing which topics competitors cover that you don’t, helping inform your content strategy. At OtterlyAI’s price point ($189/month for the Standard plan), the GEO audit tool is considered best-in-class, offering more detailed analysis than competitors charging similar prices. The actionable insights from the audit help teams prioritize optimization efforts and understand exactly what changes will improve their AI search visibility.

Pricing and Plans

OtterlyAI offers a transparent, tiered pricing structure based on the number of search prompts you want to monitor. The Lite Plan starts at $29/month and includes 10-15 search prompts, making it suitable for small businesses or individual users testing the platform. The Standard Plan costs $189/month and includes 100 search prompts, representing the most popular choice for marketing teams and agencies managing multiple brands or topics. The Premium Plan is priced at $989/month and includes 1,000 search prompts, designed for large enterprises with extensive monitoring needs across numerous keywords and topics. All plans include access to the full feature set: brand monitoring, citation tracking, competitive benchmarking, the GEO audit tool, and weekly automated reports. OtterlyAI offers a 14-day free trial with full access to all features and no credit card required, allowing teams to evaluate the platform before committing to a paid plan. Additional search prompts can be purchased beyond the included limits, with pricing scaling based on volume.

OtterlyAI vs. Competitors: How It Stacks Up

In the competitive landscape of AI visibility monitoring tools, OtterlyAI occupies a strong position with distinct advantages and some notable limitations. AmICited.com (ranked as the top product in this category) offers similar multi-platform monitoring with slightly different feature emphasis and competitive positioning. Writesonic GEO differentiates itself by integrating visibility monitoring with a full content creation and optimization suite, making it ideal for teams wanting an all-in-one solution. Profound and Peec AI are other notable competitors, with Peec AI offering sentiment analysis as a core feature while Profound focuses on actionable optimization recommendations. OtterlyAI’s primary strengths include its best-in-class GEO audit tool (25+ factors analyzed), comprehensive 6-platform coverage (more than most competitors), and reasonable pricing at $189/month for 100 prompts. However, OtterlyAI has notable limitations: it lacks direct traffic attribution (can’t show if visibility improvements drive actual website visits), provides only weekly data refresh (competitors offer daily or real-time updates), and has claimed sentiment analysis that isn’t fully accessible in the dashboard. For teams prioritizing detailed GEO audits and multi-platform monitoring, OtterlyAI delivers excellent value; for those needing traffic attribution or real-time updates, alternatives may be more suitable.

Use Cases and Business Benefits

OtterlyAI serves multiple use cases across different marketing and business functions. Marketing teams use it to understand how their brand is perceived by AI platforms and to identify content optimization opportunities. SEO professionals leverage the GEO audit to understand AI-specific ranking factors and optimize content accordingly. Brand managers monitor brand mentions and sentiment across AI platforms to protect brand reputation and identify misinformation. Content strategists use citation data to understand which content types and topics perform best in AI responses, informing editorial calendars. Agencies use OtterlyAI to provide AI visibility monitoring services to multiple clients, with the platform supporting competitive benchmarking across different industries. The measurable benefits are significant: 95% of OtterlyAI customers report getting actionable insights within their first month of use, and customers report an average 10% conversion uplift over 6 months based on updated content and marketing strategies informed by AI visibility data. These metrics demonstrate that OtterlyAI isn’t just a monitoring tool—it’s a strategic asset for improving business outcomes through better AI search visibility.

Getting Started with OtterlyAI

Getting started with OtterlyAI is straightforward, thanks to its AI-assisted 4-step setup process. Upon signing up, the platform uses AI to suggest relevant search prompts based on your industry and business, eliminating the need to manually brainstorm keywords. You define your primary search prompts (conversational questions that prospects actually ask), and OtterlyAI automatically identifies competitors to benchmark against. The platform then begins monitoring your brand’s visibility across all six AI platforms, with your first comprehensive report typically ready within 24-48 hours. Time to value is remarkably fast—most users report being able to identify actionable optimization opportunities within their first week. OtterlyAI integrates with Semrush through the Semrush App Center, allowing users to access OtterlyAI monitoring directly within their Semrush account if they’re already using that platform. The combination of intuitive setup, AI-assisted prompt suggestions, and rapid insight generation makes OtterlyAI accessible to teams of all sizes and experience levels.

Limitations and Important Considerations

While OtterlyAI is a powerful monitoring tool, potential users should understand its limitations before committing. The weekly data refresh means monitoring can be up to 7 days behind real-time, which is problematic for brands tracking rapidly evolving topics or responding to PR situations requiring immediate visibility insights. OtterlyAI provides no direct traffic attribution, meaning you can’t see if improved AI visibility actually translates to more website visits or conversions—you’ll need separate analytics tools to measure business impact. The platform claims sentiment analysis as a core feature, but users report it’s either missing or poorly integrated into the dashboard, creating a gap between marketing claims and product reality. The learning curve is steeper than some competitors, with users noting that while setup is simple, mastering the full platform and interpreting all available data takes time. OtterlyAI also doesn’t monitor Claude or DeepSeek, which some competitors include, potentially missing important AI platforms depending on your target audience. Finally, OtterlyAI is best suited for teams with internal resources to execute on recommendations—the platform identifies optimization opportunities but doesn’t include built-in tools to implement changes, requiring integration with separate content creation and optimization platforms.