Same query, different country, different device
Countries and devices pairs a search console countries report with search traffic by device, splitting the same clicks, impressions, CTR and average position by where the search happened and what it happened on — a weak-position country or an underperforming device type shows up here before it shows up as lost traffic.
A worse mobile position points at the page, not the content
A country with many impressions and a weak position usually means content in the wrong language, or a market that never got a localized page. A mobile position materially worse than desktop points at a page-experience problem — check Core Web Vitals and mobile usability before rewriting the content. Comparison badges use percent change for clicks and impressions, percentage points for CTR, and raw position movement — three different units under one badge style, so read each by its own label rather than treating them all as a percent.
- ✓Four stat tiles — Clicks, Impressions, CTR and Average position, each with a period-over-period delta arrow.
- ✓Same trend chart as the rest of Google Search — Clicks (blue), Impressions (rose), CTR (teal) and Average position (violet), each independently normalized to its own 0–100 peak so unrelated units share one plot without flattening the smaller series.
- ✓Filter by country — the All countries dropdown, plus Add filter; country narrows the device mix and device narrows the countries shown, in either direction.
- ✓Country card — bar chart plus table, Country / Clicks / Impressions / CTR / Average position, top ten charted, up to 100 rows listed.
- ✓Device card — bar chart plus table, Device / Clicks / Impressions / CTR / Average position, for Mobile, Desktop and Tablet.
- ✓Weak spots read differently by dimension — a country gap often means language or localization; a device gap often means page experience.
The search console countries report: where the searches come from
A bar chart and table of Country, Clicks, Impressions, CTR and Average position. Bar height is clicks relative to the largest click count across all returned rows, with the peak at 100% and a 3% minimum height so small countries stay visible — meaning the smallest bars are not exact to scale, so read them from the table, not the chart. A country with many impressions and a weak position usually means content in the wrong language, or a market that never got a localized page — the impressions prove the demand exists.
- ✓Country, Clicks, Impressions, CTR, Average position — the five columns for every country in range, flag and localized name shown when recognized, a globe icon otherwise.
- ✓Bar chart, top ten — clicks scaled to the largest country in the list, one accent color throughout since color carries no separate meaning here; hover reveals the raw dimension token and click count.
- ✓High impressions, weak position — the signal worth checking for a language or localization gap first.
- ✓Click a country — opens the Pages report scoped to that exact country, with the current date and comparison state carried over.
Which devices people search on
A bar chart and table of Device, Clicks, Impressions, CTR and Average position for Mobile, Desktop and Tablet, each with a device icon translating the stored token. A mobile position materially worse than desktop points at a page-experience problem — check Core Web Vitals and mobile usability before rewriting the content.
- ✓Device, Clicks, Impressions, CTR, Average position — the five columns for every device type.
- ✓Mobile, Desktop, Tablet — the three device types compared, bars scaled the same way as the Country card.
- ✓Worse mobile position — check Core Web Vitals and mobile usability before assuming the content needs work.
- ✓Click a device — opens Pages with an exact device filter chip applied, same date and comparison state carried over.
- ✓Headers don't re-sort — the table renders sortable-looking column headers, but this report doesn't wire them to a live sort; use the tables' natural clicks-descending order.
Know where searches happen and what they happen on
Clicks, impressions, CTR and average position broken out by country and by device, so a language gap or a mobile-experience problem shows up before it costs traffic.
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