How-To Guides

AI Search Content Gap Analysis
AI Search Content Gap Analysis

AI Search Content Gap Analysis

Find AI search content gaps by comparing competitor citations, diagnosing missing topics and prioritizing improvements.

Arshia Kahani 26 min read
How to Build an AI Visibility Budget Line Item
How to Build an AI Visibility Budget Line Item

How to Build an AI Visibility Budget Line Item

Build an AI search visibility budget with cost tiers, ROI calculations and executive talking points.

Arshia Kahani 23 min read
How to Check Your AI Search Visibility Without a Tool
How to Check Your AI Search Visibility Without a Tool

How to Check Your AI Search Visibility Without a Tool

Check AI search visibility without paid tools: define prompts, test ChatGPT, Perplexity and Gemini, then analyze results.

Arshia Kahani 15 min read
How to Choose an AI Visibility Agency
How to Choose an AI Visibility Agency

How to Choose an AI Visibility Agency

Learn how to choose an AI visibility agency, compare GEO providers and evaluate their monitoring capabilities.

Arshia Kahani 14 min read
How to Choose an AI Visibility Monitoring Platform
How to Choose an AI Visibility Monitoring Platform

How to Choose an AI Visibility Monitoring Platform

Compare AI visibility monitoring platforms by features, pricing and support for ChatGPT, Perplexity and Google AI.

Arshia Kahani 10 min read
How to Conduct an AI Visibility Audit
How to Conduct an AI Visibility Audit

How to Conduct an AI Visibility Audit

Follow a step-by-step AI visibility audit to measure brand mentions and citations across ChatGPT, Perplexity and other platforms.

Arshia Kahani 10 min read
How to Evaluate AI Visibility Consultants
How to Evaluate AI Visibility Consultants

How to Evaluate AI Visibility Consultants

Evaluate AI visibility consultants with hiring criteria, red flags and questions to help choose the right expert.

Arshia Kahani 10 min read
How to Evaluate AI Visibility Tools: A Scorecard
How to Evaluate AI Visibility Tools: A Scorecard

How to Evaluate AI Visibility Tools: A Scorecard

Use a weighted scorecard to compare AI visibility tools, spot vendor red flags and evaluate GEO platforms.

Arshia Kahani 23 min read
How to Evaluate Brand Visibility in Perplexity AI
How to Evaluate Brand Visibility in Perplexity AI

How to Evaluate Brand Visibility in Perplexity AI

Measure brand visibility in Perplexity AI with core metrics, a prompt portfolio, a manual audit and an action plan.

Arshia Kahani 16 min read
How to Get Cited by AI With Zero Brand Visibility
How to Get Cited by AI With Zero Brand Visibility

How to Get Cited by AI With Zero Brand Visibility

A cold-start GEO playbook for brands with no AI visibility, covering citation signals, entity consistency and a 90-day action plan.

Arshia Kahani 19 min read
How to Identify AI Crawlers in Your Server Logs
How to Identify AI Crawlers in Your Server Logs

How to Identify AI Crawlers in Your Server Logs

Learn to identify and monitor AI crawlers like GPTBot, ClaudeBot, and PerplexityBot in your server logs.

Arshia Kahani 9 min read
How to Measure AI Search Visibility Metrics
How to Measure AI Search Visibility Metrics

How to Measure AI Search Visibility Metrics

Measure AI search visibility with citation rate, visibility score, share of voice and AI referral traffic in GA4.

Arshia Kahani 22 min read
How to Optimize Healthcare AI Search Visibility
How to Optimize Healthcare AI Search Visibility

How to Optimize Healthcare AI Search Visibility

Learn how healthcare brands can earn accurate citations in ChatGPT, Gemini and Google AI Overviews with a practical GEO and AEO framework.

Arshia Kahani 26 min read
How to Set Up AI Brand Monitoring
How to Set Up AI Brand Monitoring

How to Set Up AI Brand Monitoring

Learn how to set up AI brand monitoring to track your brand across ChatGPT, Perplexity, and Google AI Overviews.

Arshia Kahani 9 min read
How to Structure Content for AI Citation
How to Structure Content for AI Citation

How to Structure Content for AI Citation

A practical, six-phase framework for restructuring web content so AI systems can extract and cite it.

Arshia Kahani 20 min read
How to Track Your AI Visibility Score in ChatGPT
How to Track Your AI Visibility Score in ChatGPT

How to Track Your AI Visibility Score in ChatGPT

Track your brand’s ChatGPT visibility with key metrics, a DIY spreadsheet and guidance for assessing paid tools.

Arshia Kahani 14 min read

Ready to Monitor Your AI Visibility?

Start tracking how AI chatbots mention your brand across ChatGPT, Perplexity, and other platforms. Get actionable insights to improve your AI presence.