Feature · ChatGPT Ads Conversions
A click means nothing until it becomes a customer
Set up a web pixel or a server-side Conversions API key and AmICited ties every ChatGPT ad click to what happens next — a signup, a trial, a purchase — so campaigns can bid on outcomes instead of clicks alone.
Measurement sources
P
Web pixel
Active
A
Conversions API key
Active
A pixel measures from the browser; a server-side key sends events straight from your backend. Use either, or both.
Revenue by campaign · attributed
LA - Chatgpt
38 conv
$4,220
The same attribution model used for organic AI citations, applied to paid clicks.
Two ways to measure
A pixel or an API key, your choice
A web pixel measures from the browser; a Conversions API key sends events straight from your server. ChatGPT Ads has no endpoint to list either back, so pixel IDs and a key's secret are shown once, at creation — pixels already in use appear below, taken from the events built on them.
- ✓Web pixel or Conversions API — measure from the browser or send events server-side; use either, or both, per campaign.
- ✓Define conversion events — name, event type, attribution window and which sources feed it, all in one place.
- ✓See what's used where — every conversion event shows which campaigns are currently bidding on it.
- ✓Bid on outcomes, not clicks — once a conversion event exists, ad groups can target it directly instead of optimizing for CTR alone.
Revenue by prompt · attributed
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From conversion to revenue
Follow a conversion all the way to MRR
A conversion event tells you a click became a signup. Revenue Attribution follows it further — connecting Stripe or Shopify so the exact campaign and ad group get credit for the trial, order or MRR it produced.
- ✓One attribution model — paid ChatGPT clicks and organic AI citations, measured the same way.
- ✓Revenue by campaign — know which ad group is actually worth the daily budget.
- ✓Prove ROI, not just conversions — report spend against MRR, the number that actually gets a budget renewed.
2
measurement sources, one integration each
A pixel for browser-side events, a Conversions API key for server-side — set up once, reused across every campaign in the workspace.
See the ChatGPT Ads Manager
Ready to know which ChatGPT ad actually converts?
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