From new domain to 7.37M impressions in a niche aviation market

The challenge

TarmacView sells something almost nobody searches for by name: ICAO-compliant PAPI light inspection performed with drones instead of flight-inspection aircraft. It’s a highly technical, highly regulated corner of aviation — airport operators, civil aviation authorities and certified drone operators — where the total addressable audience is small and every buyer is an expert.

That makes content brutally hard. The domain was brand new with zero authority, the terminology is dense (Doc 9157 Part 4, PAPI angle-of-approach, photometric intensity, chromaticity), and the product spans eight languages across European markets. Traditional SEO advice — “publish more blog posts” — doesn’t move a market this specialized. And the buyers who do research this now often start inside AI assistants, asking questions like “how do you calibrate PAPI lights with a drone?” — where TarmacView simply didn’t exist.

The solution

TarmacView built its entire content footprint around how these specific buyers actually search, using FlowHunt’s AI workflows to produce it and AmICited to point it at the right questions:

• Depth over volume — technically precise pages on PAPI inspection, ICAO compliance, drone vs. flight-inspection cost, calibration procedure and regulatory documentation, written to genuinely answer expert questions rather than pad a blog.
• AI-first structure — every page organized so both search engines and AI answer engines can lift and cite it, matching the phrasing of real compliance and procurement queries.
• Data-driven targeting — AmICited surfaced the aviation queries and AI prompts TarmacView was missing, showed which competitors were being cited instead, and confirmed when new pages started getting picked up across ChatGPT, Google AI Overviews, Gemini and Perplexity.
• Multilingual coverage — the same authority built in parallel across all eight supported languages, not just English.

The results

From a standing start, the compounding effect over roughly 8 months was dramatic:

• 7.37M search impressions and 40.6K organic clicks on a domain that started with none.
• 6,000+ keywords ranking in the top 10 on Google, with an average position of 9.5 across the whole footprint.
• Organic traffic and traffic value accelerating, not plateauing — the steepest growth came in the most recent months as content authority compounded.
• Visibility inside ChatGPT, Google AI Overviews, Gemini and Perplexity for niche aviation-compliance questions, in a market where being the cited source is the sale.

The takeaway: even in a tiny, jargon-heavy B2B niche with no domain history, AI-optimized content — aimed with real data instead of guesswork — can turn an unknown domain into the default answer engines reach for.