Which keywords actually moved, and on which device
The keyword-level twin of URL Position Movers: every tracked query's impression-weighted average position, previous period against current, with the same scatter, segment breakdown and click-impact chart — except the segment here is device, not section.
A query can win on mobile and lose on desktop at once
Google ranks the same query differently by device more often than most reports admit. Keyword Position Movers breaks Movement by segment and Segment crossing down by Desktop, Mobile and Tablet, so a keyword's net position change never hides two opposite stories underneath it.
- ✓Position movement scatter — previous position against current position for every tracked query, bubble size is the click change.
- ✓Minimum position change filter — set a threshold so decimal-level averaging noise doesn't fill the chart with non-moves.
- ✓Movement by segment: device — net gained minus lost keywords for Desktop, Mobile and Tablet, each with its own impression reach shown.
- ✓Segment position movement — the previous-vs-current scatter rolled up per device, so you see the shape of a platform-wide shift at a glance.
- ✓Segment crossing table — device against position band (1–10, 11–20, 21–50, 51+, Entered), net gained minus lost, symmetric around zero.
- ✓Position impact chart — position improvement against click change for every keyword ranked in both periods, quadrant-read for whether the move actually paid off.
- ✓Full data table, exportable — keyword, group, previous/current/change for position, clicks and impressions, downloadable as CSV.
Same five marker states, keyword by keyword
Improved, Worsened, No change, Does not rank (100+) and Ranks poorly (100+) — the same reading rules as URL Position Movers apply here, because the underlying mechanic is identical: an impression-weighted average position compared across two periods. What changes is the entity: a search query instead of a landing page.
- ✓Improved / Worsened / No change — colored consistently with every other position-movement chart in AmICited.
- ✓100+ edge markers — a keyword absent from one period plots at the edge as entered or left, not silently dropped.
- ✓Bubble size = click change — the size answers whether a rank move actually moved traffic.
- ✓Break down by Device — the one dimension unique to the keyword view, since a page has one URL but a query has multiple device audiences.
Position Impact, per keyword
The same four-quadrant read as the URL view: gained position and gained clicks, lost both, or the two mismatched quadrants where rank and clicks moved in opposite directions — often the fingerprint of an AI Overview or a SERP feature absorbing clicks a plain ranking move should have earned.
- ✓Four quadrants, four verdicts — read position change against click change at a glance, per keyword.
- ✓Full table underneath — Keyword, Group, and Previous/Current/Change for Position, Clicks and Impressions.
- ✓Export CSV — the filtered, sorted table, ready for a spreadsheet or a content brief.
- ✓Entered and Left counted, not hidden — new and disappeared keywords are surfaced as their own number, never folded silently into Moved.
See every keyword that gained or lost rank, by device
Previous position against current position, split by Desktop, Mobile and Tablet — so a keyword winning on one device and losing on another is never averaged into a false non-move.
Ready to see which keywords actually moved?
Free check · 7-day trial · no credit card