Feature · Striking Distance
The keywords one edit away from ranking
Striking Distance groups every query ranked just outside the top by the page that owns it, so the report reads as a worklist of pages to improve — not a spreadsheet of keywords to individually chase.
Striking distance · ranked #4–15, grouped by page
3024q
#8.7
+324,450
691q
#4.4
+72,774
2043q
#8.4
+15,454
/templates/out-of-office/ · in-band queries
out of office message
#8.4 · 143,572
auto reply examples
#9.1 · 51,204
vacation message template
#6.6 · 22,880
Read these as an outline — the sub-topics the page half-answers and the headings it is missing.
Grouped by page, not by keyword
Read the queries per page as an outline
Set the position band to ranks you believe one round of work can move, then raise the minimum impressions until only queries with real demand are left. Each row is a page, ordered by the combined upside of every in-band query it owns.
- ✓Grouped by page, ordered by upside — one row per page, combining the modelled upside of every query ranked in your band.
- ✓In-band queries as an outline — the sub-topics a page half-answers and the headings it's missing, right there per row.
- ✓Modelled upside, not a guess — what the page would earn at your target position on this site's own click-through curve.
- ✓Re-run after the edit ships — a page that leaves the band worked; one that stays needs a different fix than more words.
Ranks earning less than they should
#4
expected 4.1% → actual 1.9%
1,240 clicks
#7
expected 2.8% → actual 0.6%
820 clicks
#9
expected 2.1% → actual 0.4%
410 clicks
Read a gap as a question: an AI overview or carousel at that rank earns fewer clicks too, and this can't yet tell that apart from a copy problem.
Beyond position
A better rank still needs a click
Moving a page into the top ten only pays off if the result earns the click that position should. Pair Striking Distance with the CTR Gap to catch ranks that are earning less than your own history says they should.
- ✓Your own curve, not a benchmark — refitted weekly from this site's actual impressions and clicks.
- ✓Clicks at stake, quantified — exactly how many clicks a gap is costing at a given rank.
- ✓Title and meta, isolated — at the same rank, the snippet is the one variable you control.
1
edit that lifts a whole cluster of queries
Working the top row down beats chasing individual keywords — one page change moves every in-band query it owns at once.
See Unified Keywords
Ready to find the pages one edit away from ranking?
Free check · 7-day trial · no credit card