Feature · Organic vs Paid Pages
Which pages are you paying for twice?
AmICited plots organic traffic against measured paid traffic for every landing page, so you can tell in one look whether a page's ad spend is adding real coverage or just buying clicks it would earn anyway.
Organic vs paid clicks · per landing page
37762No paid
5231+2954 paid
1707No paid
1031No paid
/ · paid detail
2,954
Paid clicks
$9,370.69
Cost
$3.17
Avg. CPC
$13,808.61
Ad spend avoided
Figures are read per currency, never converted or added together.
Per page, not per campaign
Decide if the ads add real coverage
Start with pages carrying both organic traffic and paid spend, then decide whether the ad is worth the budget. Compare periods to see whether a page changed before you touch its budget or content — and remember paid figures only cover imports made since landing-page data was added.
- ✓Organic vs paid, per URL — impressions, clicks, cost, average cost-per-click and ad spend avoided, for every landing page.
- ✓Read in native currency — figures are never converted or summed across ad accounts, so nothing gets silently blended.
- ✓Compare periods — turn on Compare and set an earlier window to see whether a page's numbers moved before you change anything.
- ✓Re-import when needed — an older ads account import with no landing-page data just needs a fresh sync to fill the gap.
Paid-proven gaps · no organic page yet
ai visibility checker
$1,240 spent · 38 conversions
No organic page
brand mention tracker ai
$860 spent · 22 conversions
No organic page
geo audit tool
$410 spent · 9 conversions
No organic page
The other direction
Find the pages you're paying for that don't exist yet
If a page carries heavy paid spend and zero organic presence, the term behind it usually belongs in Paid-Proven Gaps — proof of demand your ads already paid to establish.
- ✓Sorted by spend to date — write the page for the term costing you the most first.
- ✓Conversions over clicks — proven intent beats raw volume.
- ✓Cut the bid once it ranks — stop paying twice for the same click.
1000
pages plotted at once, by organic clicks
The organic-versus-paid scatter shows your top 1,000 pages by organic clicks, so the pages actually worth a decision surface first.
See Directory View
Ready to see which pages you're paying for twice?
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