Every report over your domain, one screen
The Reports hub lists every report AmICited can run for a domain — traffic, opportunities, earnings, costs, products, customers, markets and operations — each card showing a live number, a trend and what it needs before it can answer.


Eight categories, filterable by data source
Every report sits in one category and can also be filtered by which connected data source powers it — Google Search Console, an Eshop connection, or any other source on Data Sources. A card that needs a connection you don't have yet tells you exactly which one, instead of rendering an empty chart.
- ✓Eight categories — Traffic, Opportunities, Earnings, Costs, Products, Customers, Markets and timing, and Operations and data.
- ✓Filter by data source — narrow the whole hub to only the reports powered by Google Search Console, an Eshop connection, or any other source you've connected.
- ✓Live sparkline per card — every report card shows its own key number and a trend line before you ever open it.
- ✓Honest empty states — a card missing a required connection says exactly which one to add, instead of quietly showing nothing.
- ✓Add annotation, from any card — log the work you're about to do right where you're looking at the metric it should move.
- ✓Compared with, set globally — one date range and comparison period applies across every report you open from the hub.
Every report sits in exactly one category
Traffic, Opportunities, Earnings, Costs, Products, Customers, Markets and timing, and Operations and data — the hub's cards open straight into Unified Keywords, Organic vs Paid Pages, Directory View, Click Waterfall, the Position Movers reports, Annotation Outcomes, Striking Distance, CTR Gap, Quadrant and more, without you needing to know a report's name in advance to find it.
- ✓Traffic — Keywords, Pages, Directories, Organic clicks, Click waterfall, Annotation outcomes.
- ✓Opportunities — Striking distance, CTR gap, Quadrant, Paid gaps, Citation gap, ChatGPT Ads.
- ✓Earnings, Costs, Products, Customers — the ecommerce side, once an Eshop connection is live.
- ✓Markets and timing, Operations and data — everything else the domain needs tracked, in its own row.
Narrow every category by data source at once
The BY DATA SOURCE filter row narrows every category on the page to only the reports a specific connection powers — pick Google Search Console to see everything organic search feeds, or your Eshop connection to see everything tied to orders and revenue. Add annotation sits right there too, so logging the work you're about to do happens where you're already looking at the metric it should move.
- ✓One filter, every category — narrows Traffic, Opportunities, Earnings and the rest at once, not one at a time.
- ✓See a connection's full impact — exactly which reports go quiet if you disconnected this source today.
- ✓Add annotation, in context — log the work right where you're looking at the metric it should move.
- ✓No hidden dependencies — a card's data source is never a mystery you have to infer from its numbers.
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