Which keywords are worth the effort they need?
Quadrant plots every keyword you're tracking by effort to improve on one axis and reward on the other, splitting them into Quick wins, Big bets, Fill-ins and Money pits — so a content calendar starts with the quadrant actually worth the time, not a flat, unranked list.
Start in Quick wins, budget for Big bets
Quick wins — low effort, high reward — are where a small edit pays off fast, and they sit inside the Opportunities row on the Reports hub alongside Striking Distance and CTR Gap for exactly that reason. Big bets take real investment but carry real upside; Fill-ins and Money pits are where a content calendar should stop spending time by default.
- ✓Effort vs reward, plotted — every tracked keyword placed by how hard it is to move and how much moving it is worth.
- ✓Four labelled quadrants — Quick wins, Big bets, Fill-ins and Money pits, so prioritization is visual, not a spreadsheet sort.
- ✓Sits in the Opportunities row — alongside Striking Distance, CTR Gap, Paid gaps and Citation gap on the Reports hub.
- ✓Built for a content calendar — start with Quick wins, budget deliberately for Big bets, and know what to deprioritize on sight.
This page describes the report; the live screenshot is coming
Quadrant appears as a card in the Opportunities row of the Reports hub — "which keywords are worth the effort they need?" — but a screenshot of the report's own detail screen hasn't been captured yet. The mechanics above are accurate to how the card is positioned alongside Striking Distance and CTR Gap; this page will update with the real interface, exact axis definitions and full data table as soon as that screenshot is available.
- ✓Card confirmed — Quadrant sits in Opportunities, next to Striking Distance and CTR Gap, on the live Reports hub.
- ✓Detail screen pending — the exact filters, columns and effort/reward methodology will be documented here once captured.
- ✓No numbers invented — the diagram above is illustrative, not a claim about a specific data source or formula.
Part of the Opportunities row, not a standalone tool
Every card in Opportunities is ranked by the value of acting on it, and Quadrant is the one built specifically for prioritization across many keywords at once rather than a ranked list of individual rows — pair it with Striking Distance for the page-level worklist once you know which quadrant to pull from.
- ✓Next to Striking Distance — Quadrant decides which keywords are worth working; Striking Distance groups the winners by page.
- ✓Next to CTR Gap — a Quick win in Quadrant that's also a CTR Gap row is a double-signal priority.
- ✓One click from the hub — Open report on the card jumps straight into Quadrant's own detail screen.
Ready to see which keywords are actually worth the effort?
Free check · 7-day trial · no credit card