Reading the dashboard

The Dashboard is the first screen for every domain. It answers three questions in order: are AI engines naming you, is that changing, and who or what is shaping the answers instead. Every number on it is computed from the AI answers collected for the domain’s tracked prompts, inside the date range and filters you pick at the top.

The filter bar#

Everything on the page follows the filter bar, so set it before you read anything.

• Date range. Presets for the last 7, 30 and 90 days, plus a from/to calendar for any other window. How far back you can go depends on your plan’s citation history (see plans and limits).
• Engine. “All AI Models” or one engine. Useful when a blended number hides a swing on a single engine.
• Country. “All countries” or one of the countries your prompts are tracked from.
• Tag. “All tags” or one tag, which scopes every figure to the prompts carrying that tag.

The page refreshes itself periodically and has a manual refresh button. New prompt opens the same add-prompt dialog as the Prompts page.

The headline and KPI row#

The top card carries a one-line verdict: “You’re being cited.” once your brand appears in the window, or “No citations yet” while it does not. Under it sit three headline figures, each with its change against the previous period of the same length (30 days vs. the 30 days before):

The right side repeats the visibility score as a gauge and lists your top engines, each with the share of your brand mentions that came from it. A Citations per day ribbon under the headline plots the daily count of your brand mentions across the window.

Below the headline, the KPI row adds four more:

• Total citations. The number of times your brand was named in the window. Despite the label, this counts brand mentions, linked or not.
• Tracked prompts. How many prompts match the current filters.
• Avg citation rank. Same as above, with a sparkline.
• Not ranked. Tracked prompts where your brand was not named at all. This is the list to work on first: see not-ranked prompts.

Worked example#

You track 40 prompts. In the last 30 days your brand was named in 14 of them, 52 times in total, while all brands together were named 400 times.

• Visibility score: 14 ÷ 40 × 100 = 35.0%
• Share of voice: 52 ÷ 400 × 100 = 13.0%
• Total citations: 52
• Not ranked: 40 − 14 = 26

Percentage KPIs change in percentage points (pts), so a move from 35.0% to 42.5% reads +7.5 pts, not +21%. Source lists (Top cited sources, Sources) instead show the percentage change in citation count.

Named vs. cited: the two share charts#

The dashboard deliberately draws two separate charts, because being named and being used as a source are different things.

• Share of voice over time. “How often each brand is named in AI answers, daily.” One line per brand, with yours pinned first.
• Share of citation over time. “How often each site is cited as a source, daily.” One line per cited host, with your domain pinned first.

When the engine filter is set, the subtitle names that engine. Click legend entries to hide or show lines, or use Select all / Deselect all. A brand that is named often but never linked will be high on the first chart and absent from the second; that is a sign engines know you but do not trust your pages as evidence. See share of voice and share of citation.

Cards further down#

• Agent readiness and Web Vitals summary. A compact strip from the Audit section: your Web Vitals score and pass/fail, plus the Domain audit summary (crawler access, llms.txt, accessibility, WebMCP, agentic commerce). Each links to its full page.
• Domain semantic map. Every prompt, fan-out query and ranked page title for the domain, plotted by meaning. See semantic maps.
• By platform. “Where your brand showed up”: the share of your brand mentions that each engine produced, with the change vs. the previous period. This card always compares all engines, even when the engine filter is set.
• Top cited sources. The ten domains engines pulled from most often when answering your prompts, with your own domain marked you and the percentage change vs. the previous period. Open → goes to Sources.
• Recent citations. “Latest times your brand was cited by an AI provider”, with Source, Platform, Rank and Cited (when) columns.
• Tracked prompts. Your prompts with their status (cited or not ranked), runs, citations and, when available, keyword volume, CPC and competition. Manage → goes to Prompts.
• Competitor share of voice. The brands named most often across your prompts, yours included. It lists every detected brand, not only the ones you track as competitors. Compare → goes to Competitors.

A five-minute reading order#

1. Headline and deltas. Did visibility or share of voice move more than a point or two? If not, move on.
2. Engine filter. If something moved, switch the engine filter to find which engine drove it. The By platform card shows the split at a glance.
3. Not ranked. Open the not-ranked prompts and pick the ones that matter commercially.
4. The two share charts. Is a competitor gaining on the named chart, the cited chart, or both?
5. Top cited sources. The domains engines trust for your topic are where you want to be mentioned.

Related#