Every dashboard KPI compares the selected period with the previous period of the same length. When the visibility score or share of voice falls, first rule out the measurement causes, then look for the real one. The causes are listed in the order they most often explain a drop.
AmICited does not send alerts on visibility changes, so a drop is something you notice on the Dashboard or in a report. Checking weekly, or asking an agent for a weekly briefing, catches it early.
1. You added prompts#
Visibility is prompts where you are mentioned ÷ tracked prompts. New prompts usually start as “not ranked”, so adding them lowers the score even though nothing changed in the answers.
14 of 40 prompts = 35.0%. Add 20 new prompts where you are not yet mentioned: 14 of 60 = 23.3%, a drop of 11.7 points with no real change.
- Check. On Prompts, look for prompts created during the period.
- Fix. Compare like with like: give new prompts their own tag and filter to the tags that existed in both periods.
2. The prompt set is small, so one prompt moves a lot#
With 10 prompts, each one is worth 10 points. AI answers vary from run to run, and one prompt flipping from mentioned to not mentioned looks like a collapse.
- Check. Open the prompts that changed status. If the drop is one or two prompts, it is within normal answer variance.
- Fix. Track more prompts (see choosing prompts), and judge trends over 30 days rather than day to day.
3. An engine stopped running#
If an engine ran in the previous period but not in this one, the prompts it used to mention you on can drop out. The usual reasons: credits ran out and the domain was paused, the plan changed from Premium (so Claude, Grok and DeepSeek are no longer queried), or someone edited the engine allow-list on some prompts.
- Check. Use the By platform breakdown and filter the dashboard to one engine at a time. Compare the two periods engine by engine. In a prompt’s detail, engines that did not run show as “not run”.
- Fix. Restore credits or the plan, or the allow-list. See no data for an engine.
4. A filter or window differs from last time#
“Last 30 days” viewed today and viewed last week cover different days. A country, tag or engine filter left on from an earlier session changes every number.
- Check. Clear filters and compare the same window rule you used before.
- Fix. Pick one window rule for reporting and keep it.
5. Competitors gained ground#
If the prompt set, engines and filters are stable, the drop is real. Share of voice falls when other brands are named more, even if your own mentions are flat.
- Check. On the Dashboard, compare competitor share of voice between the periods. Open the prompts you lost and see which brands and sources replaced you. On Sources, look for newly cited domains.
- Fix. Look at what the winning sources have that you do not. Often it is a fresher comparison page or a listicle you are not on. The
competitor-gap-analysis skill walks an agent through this.
6. Something changed on your site#
A redesign, a robots.txt edit, a removed page or a CDN rule that blocks crawlers can cut citations within days.
- Check. Look at Annotations for changes logged in the period. Run Audit → Domain audit to confirm AI crawlers can still read the site, and check Audit → Freshness for pages that went stale.
- Fix. Revert or repair the change, and log future changes as annotations so the next drop can be dated in minutes.
