How to See Your Share of Voice in AmICited

Share of Voice tells you how big a slice of the AI-citation pie belongs to your brand. Where the Visibility Score asks “how often do I show up?”, Share of Voice asks “of all the citations AI engines hand out for my prompts, how many are mine versus everyone else’s?”

Where to find it

It’s the middle of the three headline stats at the top of the Dashboard, between Visibility Score and Avg Citation Rank. In the example above it reads 0.8%, with the change versus the previous period (▲ +0.8 pts) underneath.

What it measures

Share of Voice is your citations expressed as a percentage of all citations tracked across your monitored prompts — yours plus every competing domain the AI engines cited. If AmICited tracked 44 citations for your brand out of a much larger pool across all domains, your Share of Voice is your slice of that total pool.

That’s the key difference from Visibility Score:

• Visibility Score = the share of your prompts where you appear.
• Share of Voice = your share of the total citations handed out, competitors included.

You can have decent visibility (you show up on many prompts) but still a small Share of Voice (each of those answers cites many other domains more prominently than you).

How to use it

1. Read it next to Visibility Score. A gap between the two — visible but low share — means you’re getting mentioned but crowded out. That points to depth-of-content and authority work, not just coverage.
2. Watch the trend. The +0.8 pts change tells you whether you’re gaining or losing ground in the overall conversation.
3. Drill into competitors. The Competitor share of voice widget further down the dashboard breaks this same pie out domain by domain, so you can see exactly who’s taking the share you’re not.

Like every figure on the dashboard, Share of Voice respects the filters at the top of the page (AI model, country, tag, date range), so it always reflects the scope you’ve selected.